News

Climaty.AI launches world’s 1st all-media carbon intelligence & agentic AI  platform for advertisers
Nina Elavia Jaipuria, Niraj Ruparel, Deepshikha Dharmaraj, Chandani Samdaria and Praful Akali appointed as jury chairs for the ABBY Awards 2025 powered by One Show
DoubleVerify partners with IWF to drive greater ad ecosystem safety and strengthen initiatives against child sexual abuse material online
Omnicom Media Group India pioneers as the first agency  network in India with all four Meta blueprint company certifications
MiQ elevates Varun Mohan to Chief Commercial Officer in India
The Ad Club welcomes Francesco Poletti as International Jury Chair for ABBY Awards 2025 powered by One Show
Ashwini Deshpande, Ashish Chakravarty, Raj Kamble and Ashish Khazanchi appointed as Jury Chairs for the ABBY Awards 2025 powered by One Show
The Ad Club unveils new campaign for ABBY Awards Powered by One Show 2025
DoubleVerify rebuts inaccurate & misleading adalytics report on “declared bots” and verification technology
Samsung Ads and Magnite deepen partnership to enhance audience addressability in streaming TV
Goafest 2025 welcomes industry’s talent at Advertising Rocks Season 3
iCubesWire IPL survey highlights influencer impact on consumer behavior
Goafest 2025 kickstarts delegate registrations; Opens Super Early Bird until  April 7, 2025
DV News AcceleratorTM Update: Introducing New Tools to Maximize Publisher Revenue and Ad Scale While Mitigating the Impact of Keyword Avoidance
The ABBY Awards 2025 powered by One Show to be held at the Goafest on 21-23rd May 2025
Liqvd Asia acquires AdLift to redefine digital marketing landscape
Amagi and Olyzon announce collaboration to facilitate the delivery of innovative advertising campaigns on CTV
Brands to invest ₹550 Crore in Influencer Marketing during IPL 2025: Qoruz Report
White Square International Festival of Creativity 2025 Announced the Jury
India Africa Entrepreneurship and Investment Summit Returns for Its Fifth Edition in Nairobi
FEATURED POSTS
Why Indian Advertisers Are Sleeping on Telegram
How a newsroom is building AI-led information retrieval systems
Beyond Pinkwashing: How Brands Can Engage Women Authentically
CTV Is The Centerpiece of India’s TV Revolution in 2026
Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs 
The Invisible Cost of Delayed Feedback in Brand and Digital Agencies (And How to Fix It)
Programmatic Advertising in India 2025: Building brand engagement through Real-Time Bidding
Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations
Creativity That Converts: Why Strategy-Led Execution Is the New Agency Superpower
Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Connected TV is the new prime time  
Bridging the gender gap in India’s corporate landscape
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems