Squirrel Solutions has launched India’s first children’s book NFT ‘7 Colors of Holi’ authored by Tulika Singh

Squirrel Solutions has facilitated the first public NFT launch of ‘7 Colors of Holi’ authored…

Media consumption has increased for 22% of the families, 46% notice ads on digital while 29% shop online: Report

Axis My India releases its latest findings of the India Consumer Sentiment Index (CSI), a monthly…

Zen Digital Media sets afloat an interactive experiential platform at Juhu Beach, Mumbai

Keeping up with the evolving needs and demands from brands to stay connected with their…

Siyaram’s honors the tailoring community with its ‘Kahani Karigar Ki’ campaign

On the occasion of World Tailor’s day, Siyaram’s Silk Mills unveils a new campaign, conceptualized…

7UP® launches its latest campaign under its ‘Think Fresh’ series featuring Fido Dido

7UP® launches its latest campaign as part of its ‘Think Fresh’ series to find witty…

84% of Indian consumers agree personal hygiene is social, rather than individual, responsibility: Report

Mintel, a market intelligence agency launches its latest report ‘Attitudes to Hygiene and Sanitation in…

Mobile App and Brand Spend – The new power couple?

Driven by the rapid shift of video viewing to app, the prevalence of mobile gaming…

Total Immersion: Cross Realities to shape omnichannel marketing

The world of virtual and augmented reality has redefined immersive experiences for consumers, making leading…

Short format videos are the current ruling revolution in today’s digital world

An average Indian spends 142 minutes on content consumption every day. Sounds too much? Trust…

Trot the Trend: Moment marketing for the digital era

The pandemic threw a curveball to the world at large so it’s natural that marketing…

How do consumers want to engage and be associated with brands?

In a marketplace highly cluttered with numerous brands vying for consumer attention, differentiation has emerged…

Mahindra Truck and Bus launches its latest campaign conceptualized by FCB Interface

Mahindra Truck and Bus launches its latest campaign conceptualized by FCB Interface. The campaign showcases a shooting…

Supari Studios creates an online campaign for BATTLEGROUNDS MOBILE INDIA (BGMI)

Supari Studios has collaborated with KRAFTON, Inc., for its online multiplayer battle royale game, BATTLEGROUNDS…

User to consumer: How online communities can prove to be a gold mine for marketers

It’s 2022, the third year of the COVID-19 pandemic. A year where the term ‘new…

How predictive analytics is changing the future of CX

In a post-pandemic world, the landscape of business and, subsequently, customer expectations are changing drastically.…

Fully Faltoo sold out 3000 NFTs within 48 hours of launch

Fully Faltoo NFT curated by Viacom18’s Youth, Music and English Entertainment Cluster announces that it…

Havas Group to open its first virtual village in the metaverse

Havas Group unveils that it has bought a plot of virtual land in The Sandbox video game…

Adidas onboards Indian Table Tennis player, Manika Batra to be part of its athlete roster for ‘Impossible Is Nothing’ Campaign

adidas onboards Indian Table Tennis player, Manika Batra to be part of its elite athlete…

New study finds programmatic in-app advertising helps drive brand affinity and customer engagement in APAC

PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, today released the findings…

Adidas creates new possibilities for women in sport with its commitment to innovation, athletes, future generation

As a major year of sport commences, adidas continues its Impossible Is Nothing story with the announcement…