Great data comes with greater responsibility

As Albert Einstein once said, “in the midst of every crisis, lies great opportunity.” While the…

Brands of Bharat- Capitalizing on awareness: How narratives impact brand awareness & increase customer engagement (Episode 11)

Creating brand awareness in today’s time is no easy feat! And with new brands coming…

Indian marketers rank mobile, social media as top priorities for 2022 but ad fraud remains a huge challenge: Report

Integral Ad Science releases its latest report, ‘2022 Industry Pulse Report – India Edition.’ Surveying digital…

Brands of Bharat’s next episode to shed light on how narratives impact brand awareness & increase customer engagement

With the markets being over-flooded with new brands, the competition has reached its peak since…

OMD Mudramax launches ‘Bingo,’ an outcome-based, AI-backed media buying tool

OMD Mudramax, part of the DDB Mudra Group, launches ‘Bingo’, India’s first outcome-based, AI-backed media buying tool focused…

Quora allows creators to earn money for sharing knowledge

The intrinsic drive to share knowledge is a powerful motivation, but not everyone can do…

Games24x7 ropes in Hrithik Roshan as the brand ambassador of Rummy Circle

Games24x7 has announced Hrithik Roshan as the brand ambassador for India’s largest online skill gaming…

Asia Pacific advertising spend is expected to grow by 5.9% in 2022: Dentsu Ad Spend Report

Dentsu announces the launch of its latest report ‘Global Ad Spend Forecast.’ The twice-yearly report…

Ambuja Cements’ Republic Day tribute to Saidpur touched over 5mn hearts

This Republic Day, Ambuja Cement pays a heartfelt tribute to a little-known village called Saidpur,…

Q4 2021 records highest Ad Volumes for a quarter since 2019 with a bumper festive spike: Report

BARC announces the launch of its latest report ‘BARC Think Report – December 2021.’ The…

Into the ‘potential’ Metaverse Universe

“Really Zuck, you could have worn ANYTHING, and you chose this?” tweeted an observer about…

AcneStar launched two campaigns to create buzz on social media around problems faced by every individual

AcneStar from the house of Mankind Pharma launched two campaigns to create a buzz around…

White Square opens entries for White Square International Advertising Festival 2022

White Square international advertising and marketing festival announces the start of the call for entries of…

‘Think Fresh’ and say goodbye to daily googlies of life, says Fido Dido in 7UP®’s latest campaign

7UP® rolls out its brand new campaign with the central concept ‘Think Fresh’ to address…

Kaizzen partners with TERI for World Sustainable Development Summit 2022

Kaizzen partners with The Energy and Resources Institute (TERI), the not-for-profit, policy research organization, as an…

ET Money’s new branding strategy speaks on the evolving mindset of Indian investors around money, wealth

ET Money unveils a new brand identity that aims to express its unique dynamic approach to…

MemeChat puts memes on blockchain with the launches ‘The Meme Club’

In a first of its kind of initiative to maximise the monetary potential of memes…

Zymrat secures $500K in seed from Dominor Investment & Anicut Angel Fund

Performance wear brand, Zymrat announces that it has raised $500,000 in seed funding. The investment…

GARI’s first-day trading volume crosses $100M, 750 crores across 12 major crypto exchanges

Short Video app Chingari’s first-ever social token GARI witnessed record-breaking 24 hours trading volume that…

Viacom18’s YME Entertainment Cluster announces the launch of its NFT marketplace, ‘Fully Faltoo’

Non-fungible Tokens (NFTs), essentially blockchain-certified digital art, have been gaining immense popularity among brands, artists,…