Multilingual: The next step in business evolution

The history of India is diverse with different states, cities & regions. We are blessed…

Marketers adopt ‘Plan Not Panic’ Mantra – a positive road ahead for financial brands

The pandemic sent shockwaves across the world and many businesses are still trying to cope…

Shikha Kapur, Amit Chandrra, Prabhat Choudhary launch Andaz, an integrated marketing solutions company

Shikha Kapur, Amit Chandrra, and Prabhat Choudhary announce the launch of an integrated marketing communications…

Nazara acquires majority stake in adtech company Datawrkz

Nazara Technologies announces that it has entered an agreement to acquire a 55% stake in…

Equitas Bank celebrates its journey through its latest film under ‘Circle of Life’

Equitas Small Finance Bank releases a new video as part of its web series ‘Circle…

Unacademy, Udemy, Coursera have higher conversion rates than other Edtech brands: Social Beat’s latest report on Ed-Tech Sector

Social Beat’s Market Research & Consumer Insights division launches its latest industry report on the…

How Pillsbury’s #ChristmasBakedEasy campaign by Django Digital X Schbang garnered a reach of over 307K eyeballs

Brief about the campaign Django Digital, joined hands with Schbang, to roll out an influencer…

Using zero party data to influence consumer buying trends

The ability to analyze and act upon data is important to any business. Data is…

The Push for transparency in Influencer Marketing has three faces

The daily downloads of the Dunkin’ Donuts app jumped 57% in September 2020. The jump,…

My11Circle partners with Lucknow IPL Team as the Official Title Sponsor

Games24x7’s fantasy sports platform, My11Circle has partnered with RP-Sanjiv Goenka group’s Lucknow franchise as the official title…

How GoKwik’s #CelebrateD2C campaign garnered a reach of 53.6mn

Overview: eCommerce Enablement brand, GoKwik launched a #CelebrateD2C campaign to commemorate its flagship GoKwik Shopping…

Influencer Marketing trends in 2022

The way brands develop relationships and communicate with their consumers has evolved as a result…

In conversation with Kapil Mishra, Brand and Creative Consultant, Indiassetz

Owing to the growth of the digital landscape around the world in the last few…

Decoding the trends, learning in the A&M industry with leaders as we step into 2022

2021 came in as the knight in shining armour, expected to save us all from…

2021 witnessed a 40% surge in influencer marketing spends: India Influence Report 2021

Zefmo Media releases the insights of its nationwide survey, ‘India Influence Report 2021.’ In a…

The center stage of Data-driven marketing: Consumer experience

The original premise of marketing has always centered on two objectives. First, to find out…

How to make your marketing campaigns more alive with inspirational stories

People are a bundle of stories, each one recounting an experience that has formulated them…

Best marketing minds converge for the 2nd edition of the India International Brand Summit

The recently concluded 2nd edition of the India International Brand Summit brought together industry stalwarts…

Adidas Running celebrates Adidas Adizero Franchise in 2021

Following one of the most unique seasons in elite road racing history, the Adidas ADIZERO…

Luminous simplifies Solar for everyone through its latest campaign by AutumnGREY

With sustainable living occupying the minds of Indians, many households & businesses are moving towards…