Mobile advertisers to unlock the potential of OEM app stores to sway the digital population

Globally there has been a surge in the number of smartphone users, in Asia-Pacific alone…

Shift to digital: How the Indian car-buying landscape is evolving to cater to dynamic consumer demands

The Indian automobile market will be revolutionized with several digital interventions in the next few years. The…

Artificial Intelligence is making deep inroads in Marketing

Actionable consumer insights are creating ‘never before’ experiences, smart engagements, and increased conversions. The results…

How Practically skyrocketed to 1.5mn installs with the ‘Scan Anything’ feature

Brand Introduction Practically is an experiential learning app designed for students in classes of 6th-12th…

Vijay Raaz encourages customers to shop from local stores in magicpin’s latest campaign #MagicBaharHaiBro

magicpin announces its latest campaign ‘Magic Bahar Hai Bro’ with an aim to help customers…

Power is the new pink: Understanding and valuing women consumers

Creating a pink palette, changing a product name or two, and pumping up ‘flowery’ language…

Tonic Worldwide’s ‘GIPSI’ launches its latest report ‘Metaverse loading’

GIPSI, Tonic Worldwide’s HI+AI (Human Intelligence + Artificial Intelligence) division launches its latest report on…

Cashify onboards Rashmika Mandanna as Brand Ambassador for its integrated marketing campaign

Cashify announces the appointment of the South Indian film superstar Rashmika Mandanna as their brand…

Kofluence raises $4 Million in Pre-Series A Funding

Kofluence raises $4 million in Pre-Series A funding round led by Nikhil Kamath (Co-Founder of…

OMD marks its 15th year in India this February

OMD, Omnicom Media Group’s full-service media agency is marking its 15th year in India this…

Isobar India enables potential clients to receive high-quality support round the clock through ‘Isobot’

Isobar, the creative experience agency from the house of Dentsu India, launches ‘Isobot’- a virtual…

FCB Group India expands its footprint in South Asia with the launch of FCB KL.LK

FCB Group India expands its footprint in South Asia with the launch of FCB KL.LK, being led by…

How ad agencies are fostering value-based culture to improve businesses

Right from when we’re kids we hear several value-based proverbs and phrases that are taught…

Research finds more consumers weighing sustainability claims on packaged food choices

Sustainability considerations now influence the majority of the world’s grocery shoppers when buying packaged foods…

Manforce Condoms leverages influencers to build awareness for its Ultrafeel Condoms

Manforce Condoms from the house of Mankind Pharma has roped in leading actor and influencer Suyyash…

2 tech industry predictions for 2022

2021 witnessed numerous changes brought by the uncertainty and social reckoning of 2020. With rapid…

Transforming legacy media

We have spoken endlessly about the growth of digital and new mediums, but have you…

Be Awkward, Weird, Free encourages Spykar’s latest Campaign #YoungandRestless

Spykar has announced its latest campaign #YoungandRestless to demonstrate that Influencers and Content Creators are…

26% surfs the internet while simultaneously watching television: Axis My India February CSI Survey

Axis My India releases its latest findings of the ‘India Consumer Sentiment Index (CSI),’ monthly analysis…

adidas partners with Sandesh Jhingan, Vice-captain, Indian Men’s Football team to inspire the youth

adidas partners with Sandesh Jhingan, Indian Men’s Football Vice-captain. Sandesh will work closely with adidas in engaging…