Havas Group to open its first virtual village in the metaverse
Havas Group unveils that it has bought a plot of virtual land in The Sandbox video game where it is planning to inaugurate its first virtual Village (the 69th Havas Village).
In line with its decision to launch the Havas Village, the group aims to bring the real world and the virtual together in the metaverse to offer an immersive and augmented experience. Using programming, content, connected animation and gamification, the Group will organise conferences, events, concerts, client presentations, product launches and more.
Havas informs that building Havas Village in the metaverse will help brands launch successfully into this new virtual adventure and join forces to build a positive image, a meaningful reputation, and a powerful connection with gamer-consumers.
Last year, the Group launched Metaverse by Havas, a new consulting, creative and media offer, dedicated to brands that, in the metaverse, see opportunities to reinvent branding, storytelling, experience, audience targeting and revenue generation.
“The metaverse provides a wealth of new media and new opportunities for the communications sector and for brands. Whether the aim is to create original and meaningful experiences, reach out to new target audiences, or simply reinforce an existing bond, the possibilities are practically endless. Havas Group can count on a cutting-edge team of metaverse experts to lead this new venture and expertly guide brands into and around these virtual worlds,” says Yannick Bolloré, Chairman & CEO, Havas Group. “Our new Havas Village will be a ‘meta-flagship’ for the Group, drawing all our engaged communities together in an enriched extension of our bricks-and-mortar Villages.”
The new virtual Village will also include a recruitment service, a first in the field of human resources. Over the medium term, this virtual and immersive dimension will significantly enrich the employee experience, including the onboarding process.
Céline Merle-Beral, Global Chief HR Officer, Havas Group adds, “With Havas now a player in The Sandbox, we are banking on the metaverse because we are convinced of its potential in terms of accessing creative and innovative profiles, with highly sought-after skills ranging from tech to data. In doing so, the Group is enhancing its employer brand, offering an enriched candidate experience, and breaking new ground in our campus management strategy. The metaverse is a fantastic opportunity for us to attract tomorrow’s top talent.”
The new Havas Village is scheduled to open to public access in The Sandbox at the end of April 2022.
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