Ariel India launches #ShareTheLoad NFTs to advocate Gender Equality within households

Taking the conversation on #ShareTheLoad forward, Ariel India announced their foray into the upcoming NFT…

How Metaverse will revolutionize the retail sector

The future is becoming more and more exciting by the day. A new generation of…

Principles that should guide a successful digital branding strategy

Amid accelerating digitization, brands are concentrating on building a robust brand presence. According to an…

adidas announces the start of adiclub Member’s Week

adidas announces the start of Member’s Week, a weeklong digital festival from 1-7 April, packed…

Goldmedal Electricals announces actors Saif Ali Khan, Jacqueline Fernandez as its brand ambassadors

Goldmedal Electricals announces that it has onboarded Bollywood superstars Saif Ali Khan and Jacqueline Fernandez…

Samsung Ads partners with MiQ enabling advertisers to reach Samsung Connected TV households

MiQ announces its partnership with the Samsung Ads DSP (demand-side platform) to bolster the reach…

ABBYs 2022 appoints three global industry veterans to be part of the jury

The ABBY Awards Governing Council has announced the appointment of the world’s most awarded Jury…

The Advertising Club concludes the 22nd edition of the EMVIES Awards

The 22nd edition of the coveted EMVIES, presented by Google, powered by COLORS and in…

Market Xcel unveils ‘BrandXcel’ to categorize the top 100 brands, their impact into 6 distinct segments

‘The New Norm’ has meant that organisations and brand marketers have not just grappled with…

Diginoor announces NFT drop of last unreleased song of singer S.P. Balasubrahmanyam

Digital art collectors, music lovers and fans will have the rare opportunity to own the…

Brands of Bharat- Snackable content for Bharat: Why short-form video content is the future (Episode 12)

The decreasing attention span of consumers is an often talked about topic in the digital…

Mahindra & Mahindra announces its entry into the NFT universe

Mahindra & Mahindra announces its entry into the NFT (non-fungible token) universe, with the release…

IPL continues to be a TV-first property however engagement on digital is higher: Report

Havas Media Group India has once again partnered with YouGov for its syndicated study that…

Mad Influence, Hifi Digital deliver the largest Bollywood digital campaign for 2022

Mad Influence and Hifi Digital promoted the #BachchhanPaandeyKiMoj campaign for the latest Indian Hindi-language action comedy film…

In conversation with Sonali Bhattacharya, Head of Marketing – Kids TV Network, Viacom18

Nickelodeon India has recently announced the launch of the seventh edition of the Kids Choice…

Brands of Bharat’s next episode to dive deep into the growing importance of snackable content

Short and simple- these are the two key characteristics that consumers prefer in the content…

Cleartrip launches its latest campaign ahead of the upcoming summer travel season

To celebrate its marquee sale ahead of the upcoming summer travel season, Cleartrip has roped…

PubMatic reinvests 2021 profits in engineering, infrastructure capabilities in Pune

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announces that…

BARC India goes live with the ‘Augmented Data Reporting Standards’

BARC India resumes the ratings for individual news channels with the release of data for…

In conversation with Vishnu Sharma, Founder & CEO, Efficacy Worldwide

The rapid shift to digital in the last year has led to the emergence of…