In conversation with Partha Sinha, President, The Advertising Club

Partha Sinha, President, The Advertising Club, discusses the value of ABBYs as a platform and…

In conversation with Rana Barua, Group CEO, Havas Group India & Chairman, Awards Governing Council of The ABBYs 2022

Rana Barua, Group CEO, Havas Group India & Chairman, Awards Governing Council of The ABBYs…

In conversation with Amin Lakhani, Chief Executive Officer, Mindshare South Asia

Amin Lakhani, Chief Executive Officer, Mindshare South Asia, talks about their monumental win at Goafest…

​​In conversation with Jaideep Gandhi, Chairman, Goafest 2022 Organising Committee

​​Jaideep Gandhi, Chairman, Goafest 2022 Organising Committee talks about how this year’s event is unlike…

Home sweet home viewing: The exponential growth of CTV in India

The last couple of years have indeed been a transformative period, with India witnessing a…

In conversation with Siddharth Dabhade – MD, MiQ – India, SAARC, China

Siddharth Dabhade is the Managing Director at MIQ. His expertise lies in team building, customer…

The One Show ABBY Awards ropes in three more international jury chairs

The Abby Awards Governing Council appoints three more international jury chairs to top off the…

Role of influencers in customer’s decision-making process

The recent past has been eventful. The global crisis has put everything together; we once…

The future of marketing for large entreprises

Marketing has always been agile. And all the more so, in the digital world of…

Goafest 2022 returns to celebrate ‘The superpower Within’

Goafest returns like never before! The annual celebration that has been an integral part of…

BBH marks its 40th anniversary with the launch of the global short film competition

BBH is marking its 40th year with the launch of a global short film competition. Four…

The ABBYs 2022 round-up this year’s Jury Chair with five more industry doyens

The ABBYs Award Governing Council has assembled a power-packed Jury Chair, rounding it out with…

Pfizer, Bharat Heavy Electricals, RBL Bank are the most visible Mid-cap Companies: Wizikey Report

Pfizer, Bharat Heavy Electricals(BHEL), and RBL Bank emerged as the most visible Mid-cap companies in…

New trends, technological capabilities in Indoor, OOH advertising: Media Expo Mumbai 2022 gears up

Entering its 48th edition, Media Expo is gearing up to unite advertising and creative professionals, including…

The spotlight battle between brands in an overcrowded kumbh of IPL

IPL advertisements have gone through a creative and financial metamorphosis through the years. It’s like…

The complete guide to finding the right creators for brands and marketers

The influencer marketing industry has undergone a significant transformation in a short period of time,…

IdeateLabs repositions Häfele with its new campaign, ‘Let’s Reimagine,’ for the brand

IdeateLabs announces that it has conceptualised and executed the ‘Let’s Reimagine’ campaign for Häfele, an…

Growth prediction for immersive media in advertising and other sectors in upcoming years

Immersive media is being considered the future of advertising. Over the years, the scope has increased…

VistaPrint’s latest ad campaign, #MeraNaamMeriShaan leaves viewers with a warm smile

Striking a chord with small business owners and customers, VistaPrint India launches an ad campaign, ‘Mera Naam,…

This World Laughter Day, Comedy Central gives viewers a chance to make someone laugh with ‘Giggle Trigger’

Recognizing the potential of spreading laughter, Comedy Central, Viacom18’s English entertainment channel, on the occasion of World…