IdeateLabs repositions Häfele with its new campaign, ‘Let’s Reimagine,’ for the brand

IdeateLabs announces that it has conceptualised and executed the ‘Let’s Reimagine’ campaign for Häfele, an international brand providing complete home solutions. The campaign comprises 22 ad films, with ‘Let’s Reimagine’ being the key message.

The pandemic has led to enforcing significant changes in people’s lifestyles. Being confined to homes for over two years compelled people to relook at their homes, give it a fresh look, and smartly optimize space. The need for having flexibility, ease, convenience, and creativity in homes gained momentum.

Häfele has been enhancing homes in India for almost two decades now. The new communication strategy, ‘Let’s Reimagine’ was introduced to strengthen the brand recall amongst the end-customers and widen reach. The new byline enables the brand to urge the customers to reimagine their homes with the blend of innovation and convenience and choose from the endless options from Hafele’s many product ranges – for creating or recreating their perfect homes.

The digital campaign was launched in two phases by IdeateLabs. The first phase highlighted Häfele’s almost a century-old legacy, history, and milestones achieved globally and two decades of its existence in India. The second phase consists of twenty-two ad films urging the customers to reimagine their homes with the highest quality of interior solutions and the heritage that’s true blood German.

The ad films encapsulate various instances of how Häfele is the best choice and a modernised solution for any home. The campaign is amplified across digital platforms such as Facebook, Twitter, Instagram, YouTube, LinkedIn, and the brand website, with Häfele Let’s Reimagine being incorporated as the brand trademark.

Commenting on the campaign’s launch, Ashwini Vyas, Sr. Creative Director, IdeateLabs, says, “We are excited to launch the Häfele Let’s Reimagine campaign. The entire team aimed at streamlining the brand communication by linking all the future creatives and collaterals with the key message. Our strengthened association with Häfele of over four years now has helped us understand what today’s consumers are looking for and how Häfele is a cut above the competition offering the best-in-class solutions. With the Let’s Reimagine campaign, we have successfully reached out to a wider customer base with the brand message.”

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