Mankind Pharma, Interactive Avenues come together to create a digital-first product launch of ‘EPIC Condoms’ through their campaign #MakeItEpic

Mankind Pharma recently launched EPIC Condoms: A premium range of flavoured condoms. Mankind Pharma along…

Finolex Cables unveils its brand refresh campaign featuring new brand ambassadors Kartik Aaryan, Kiara Advani

Finolex Cables introduces Bollywood superstars Kartik Aaryan & Kiara Advani as its brand ambassadors while…

Blink Digital enters into NFTs, Metaverse with the launch of its Web3 vertical

Blink Digital announces its full-fledged footing into the Decentralised world that will cover Meta, NFTs…

How PHD Media harnessed Pixis’ AI Infrastructure to optimize lead generation for Škoda Auto India

With social commerce evolving to play a bigger role in the consumer journey than ever…

Brillare unveils its latest consumer awareness campaign ‘Don’t be #NaturalFool’

Brillare unveils its new campaign ‘Don’t be #NaturalFool’ to raise awareness about the nuances of…

FreshToHome launches #NoShortcuts, its brand new campaign featuring Ranveer Singh

FreshToHome launches its new brand campaign, #NoShortcuts featuring renowned Bollywood star Ranveer Singh as the brand ambassador. The campaign…

Bumble’s latest OOH Campaign in India highlights dating dilemmas in a relatable manner

As part of its integrated campaign ‘You’ve Got This’,  Bumble has launched a new out-of-home…

FCB India, Kinnect launch third phase of Project Streedhan

In 2019, during the festival of Dhanteras, FCB Ulka and Kinnect launched Project Streedhan for…

Stashfin launches new ad campaign #LiveBoundless to promote women’s financial inclusion

Stashfin announces its new brand campaign titled #LiveBoundless, with an aim to provide greater financial…

Q1 of 2022 registers 443 million seconds of Ad Volumes: Report

Having closed 2021 on a strong positive note, advertising volumes for television continued to stay…

Prega News unveils second leg of #SheIsImperfectlyPerfect campaign with celebrity influencers

Prega News has unveiled the second leg of its Campaign #SheIsImperfectlyPerfect with celebrity influencers and…

What advertisers can learn from IPL?

As the world’s largest T20 tournament, the IPL provides enormous potential for advertising and businesses…

Tanishq’s latest campaign breaks the stigma around the ‘maternity wage penalty’; inspires moms to claim maternity break

Tanishq launches its latest campaign conceptualised by indie agency, Talented, and created in partnership with…

upGrad’s latest campaign emphasizes the need for Professional Doctorate degree to maintain the competitive edge

Aiming to drive awareness around its latest Doctor of Business Administration (DBA) degree offering, upGrad…

Goafest 2022: TLG India bags Creative Agency of the Year Award

The third and final day of Goafest 2022 concluded with the announcement of the Abby…

Day 3 at Goafest 2022: Enthralling sessions and insightful conversations

The beginning of the last day at Goafest 2022 started off on a high note…

Insights and inspiration from icons at Goafest 2022

After a roaring start to day 1, day 2 of Goafest 2022 was packed with…

In conversation with Menno Kluin, CCO, Dentsu Creative USA

The jury for the Abby One Show Awards at Goafest 2022 included world-renowned industry veterans…

In conversation with Anupriya Acharya, President, AAAI

Anupriya Acharya, President, Advertising Agencies Association of India, discusses the evolution of Goafest and its…

Interview: Amin Lakhani, CEO, Mindshare South Asia on their win at Goafest Media Abby One Show Awards 2022

At Goafest Media Abby One Show Awards 2022, Mindshare won Media Agency of the Year…