PlayerzPot IPL 2022 campaign garners close to 500mn views, increases revenue by 300% pre-IPL

PlayerzPot recently launched its IPL 2022 campaign, #CricketKaBhoot, that’s gone on to garner a resounding…

Criteo to launch its first regional Technology Operations, Analytics Center in Hyderabad

Criteo announces its plans to launch its first regional Technology Operations and Analytics Center in…

LinkedIn, UN Women join hands to create employment opportunities for women in APAC

LinkedIn announces that they will be investing $500,000 (INR3.88 crore) in a three-year, regional partnership…

Mirchi partners with MOODS for its campaign ‘Unfiltered Baatein – Janhit Mein Jaari’ to break taboo around sexual intimacy 

Mirchi recently launched a campaign ‘Unfiltered Baatein – Janhit Mein Jari’ at the back of…

QYOU Media India expands its digital footprint

With a unique proposition to bring the digital ecosystem to linear TV for its viewers,…

Centre issues guidelines on ‘Prevention of misleading advertisements and endorsements for misleading advertisements, 2022’

The Central Consumer Protection authority (CCPA) under the Department of Consumer Affairs has notified ‘Guidelines…

TV9 Network announces the launch of its two-day mega thought fest, ‘What India Thinks Today — Global Summit’

TV9 Network announces the launch of its two-day Mega Thought Fest titled ‘What India Thinks Today Global Summit”…

Talkwalker, Hootsuite reveal the most loved brands in India for 2022

Talkwalker and Hootsuite have released their Brand Love 2022 report. This is the third edition…

Supertails launches its new ad film, The Super- Store that comes to your door

Digital pet care startup, Supertails.com, has released a new ad film, The Super-Store that comes…

Signature Global comes up with a series of new TVCs themed ‘Kiraye Se Azaadi’

Signature Global India launches a series of TVCs that touch upon the daily struggles of…

KamaSutra, Bobble AI partner to launch first-ever NFTs in the sexual wellness category

KamaSutra India has launched the country’s first-ever NFTs in the category. Being a pioneering brand…

5 low-budget PR & branding ideas to amp up your small business

Large organisations like Apple and McDonalds have millions of dollars to spend on marketing. But…

Nukkad By Stage launches its new ad commercial in ‘Desi Andaaz’

Nukkad by Stage, a new age infotainment media platform launches its new digital ad commercial…

Global ad market on track for 8% growth in 2022: Zenith

Zenith releases its latest ‘Advertising Expenditure Forecasts’ report which states that the global advertising expenditure…

Gi Group Holding announces the launch of its latest report, ‘All in the Mind: The Leadership Factor 2022’

Gi Group Holding announces the launch of its latest report, ‘All in the Mind: The…

Rajkumar Rao finds his own Squad in BGMI’s brand new digital campaign

KRAFTON unveils its latest digital campaign for BATTLEGROUNDS MOBILE INDIA (BGMI) featuring Bollywood actor Rajkumar Rao. The…

Nickelodeon partners with the United Nations in India to launch its campaign for World Environment Day

In a bid to encourage kids to look forward to a greener tomorrow, Nickelodeon joins…

Media Expo Mumbai 2022 saw a successful completion with the strongest visitor footfall this year

The 48th edition of Media Expo concluded as a successful event highlighting the transition towards innovative,…

How multi-channel marketing strategy works post-pandemic

With Covid-19 behind us and with all restrictions easing up, it is hardly surprising that…

Stayfree encourages fathers to talk about periods to their daughters in its new film

Stayfree has launched its new film conceptualized by DDB Mudra that encourages fathers to be…