Adidas comes on board as the official performance footwear partner for the Indian contingent at…
Nielsen releases its first-ever ROI Report, which identified gaps in marketers’ budgets, channels and media strategies…
Capital Float unifies its offerings under a new identity – axio. This move brings together the…
What3Words has launched its first campaign – led by a TV film – that illustrates…
Axis My India releases its latest findings of the India Consumer Sentiment Index (CSI), a monthly…
M.AD School of Ideas announces its new campus in Bangalore. This move is also part…
Digital pet care startup, Supertails.com, has released a new thought-starter campaign, ‘A rainbow logo won’t…
Marketing is always a very vital aspect for businesses. It is their attempt to connect…
Rising cost of living is starting to impact consumers, according to a recent survey of…
InMobi announces a direct integration of its InMobi Exchange supply-side side platform (SSP) into Yahoo’s…
Wiggles continues to drive innovation and positive change with a purpose-driven strategy. Wiggles has joined…
Taboola announces the results of an independent Multichannel Brand Impact study from Kantar. The sudy finds video…
Bumble returns with ‘Stand for Safety,’ after a successful launch of its first edition last year.…
SAP announces its initiative on Metaverse, aimed at accelerating cloud adoption among Indian enterprises. Designed…
myBillBook, by the neobanking startup FloBiz, launches an MSME anthem – Tum Kamaal Ho,celebrating MSMEs’ contribution…
An impending question for sure. OTT platforms did exist in the pre-covid era but were…
Vinay Pandey is the Chief Revenue Officer at Quora. With over 15+ years of experience…
Wakefit.co introduces its brand new 360-degree campaign, which aims to create brand resonance by welcoming…
From legacy organisations to new-age startups, the Indian PR industry plays a vital role in…
Amazon Prime Video and AMC Networks, announce the launch of AMC+ and Acorn TV on…
