How can data mining help the PR industry?

Data and analytics assist companies to understand the market and make better decisions. They also…

Truecaller and News18 Network culminates  #ItsNotOk campaign against women harassment

Truecaller & News18 Network culminate their six-month-long #ItsNotOK campaign against harassment of women with the unveiling of…

Hindustan Unilever launches POND’S D2C WebAR game on Vossle 

POND’S, Hindustan Unilever’s leading brand in beauty and skincare, has recently launched their D2C website ponds.in to sell…

Plum BodyLovin’ ropes in Ananya Panday as brand ambassador

Plum BodyLovin’ – the immensely loved bath & body brand by Plum, has signed, Bollywood…

Kesh King introduces Ali Fazal as its first male brand ambassador

Kesh King, the leading ayurvedic hair and scalp care brand from the house of Emami Limited ropes…

Acer Day 2022 ‘Re’affirms Commitment to Sustainability with the ‘Make Your Green Mark’ Campaign

The annual Acer Day celebration is back and will feature a special line-up of performances,…

Edutainment sees a surge on Moj; #LearnOnMoj reaches over 35 billion views

 Moj, India’s number one short video platform, is witnessing a surge in edutainment content on…

TheSmallBigIdea conceptualizes the anthem ‘Tu hai Taaqat’ for Protinex campaign #ProteinPledge

With an aim to create awareness about the crucial role of protein in the overall…

From Image to Impact: How Brands are Countering Apathy and Adapting Empathy

There are 7 P’s in the marketing mix, and one of them is ‘people’. Although…

Brand safety: How to protect your brand in the digital world?

The development of the Internet, besides all the advantages, has brought not always obvious disadvantages…

Logicserve Digital rebrands to LS Digital

Logicserve Digital, an independent integrated digital marketing and transformation company unveiled “LS Digital”— its brand-new…

IAS and Anzu partner to provide media quality measurement for in-game advertising environments

Integral Ad Science (Nasdaq: IAS), a leader in digital media quality, today announced a partnership…

Analysis of Modern Consumer Behavior: Is it Rational or Irrational?

Consumers purchase things they probably already have or engage with something they don’t need. Does…

Mobile accessories brand Mobilla ropes in Kajal Aggarwal for brand endorsements

Leading lifestyle and mobile accessories brand Mobilla continue to strengthen its market presence through its…

Roadies continues its journey with Fully Faltoo NFT, announces ‘Roadies Moto’ edition NFTs

Gaining immense popularity with its successful first drop of culturally driven digital artwork, Viacom18’s Youth,…

MiQ partners with Lifesight to help brands bolster their customer data strategy

MiQ, a programmatic media partner for brands and agencies, has partnered with Lifesight, a leading customer…

Bhaskar Bhatt, Prasoon Joshi and S Subramanyeswar inaugurate M.Ad School of Ideas Bangalore

Last weekend saw prominent figures from advertising and marketing gather for thelaunch of M.Ad School…

Mother Dairy Forays Into Gaming With First Ever Augmented Reality Experience

Problem statement Mother Dairy has a series of milk-based products such as yoghurt, lassi, milkshake,…

Godrej Consumer Products Limited unveils Godrej Magic Bodywash, ropes in Shahrukh Khan as brand ambassador

In line with its value of ‘Putting Planet before Profits’, Godrej Consumer Products Limited (GCPL),…

Ugam announces its brand migration to Merkle

Ugam, a Merkle company and a global leader in analytics and technology hasannounced its brand…