Interactive Avenues and Matterkind launch ‘Connected TV Advertising Playbook’ for brands and agencies

Interactive Avenues and Matterkind have launched ‘Decoding the Connected TV Ecosystem in India’ – a distinctive Connected…

Tata Capital’s latest campaign emphasizes the ease of making investments with Moneyfy

Tata Capital, the flagship financial services company of the Tata Group, announces a witty digital…

Triton Digital releases study on podcast advertising effectiveness in India

Triton Digital, the global technology and services provider to the digital audio stream and podcast…

Chingari powered by $GARI urges users to go green this Ganesh Chaturthi

Chingari powered by $GARI, a video-sharing mobile app, has been celebrating Ganesh Chaturthi with eco-friendly…

How customer insights support brands in designing an optimal digital strategy 

It is no secret that an effective digital strategy is a key to success in…

FoxyMoron offers a peek into Janhvi Kapoor’s day with the latest Zebronics campaign series

Zebronics, the Indian tech brand, has launched their latest campaign starring the GenZ favourite actor,…

Sidharth Rao & Madhu Sudhan unveil their new mar-tech services venture – Punt

After 23 years as founder of Webchutney, one of India’s top digital agencies, Sidharth Rao…

Madan Bahal, Head of Adfactors PR, inducted into Page Hall of Fame

Madan Bahal, co-founder and managing director of Adfactors PR will be inducted into the Page…

Excitement Among Indian Shoppers Jumps to 68 Percent, Driving Consumers’ Intent to Spend This Festive Season

Excitement among Indian consumers for the upcoming festive season is at an all-time high, according…

India’s top athletes and sportspeople kick off new innings as LinkedIn influencers

On the occasion of National Sports Day, LinkedIn, the world’s largest professional networking platform, announced that…

TEN Digital evangelists decode the digital mantra at The Advertising Club’s third edition of D:CODE

Leaders from different digital domains spanning publishers, marketers, new age digital companies, and creative and…

Criteo Launches Video Advertising Solution with  Full-Funnel Performance Capabilities to Reach and Convert Consumers in the Indian Video Landscape

Criteo, the commerce media company, today announced the launch of Video advertising solution in India.…

Nickelodeon continues to dominate as India’s No.1 Kids’ network

Engaging young viewers with indigenous stories and adorable characters, India’s leading Kids’ entertainment franchise, Nickelodeon…

How Supertails’ campaign ‘A rainbow logo won’t change that’ sparked retrospection in an unconventional way

Brand introduction-Supertails.com is a first-of-its-kind platform that supports the ever-increasing pet parent community by providing…

Xaxis India launches Discovery Commerce – a new programmatic media commerce solution 

 Xaxis, GroupM’s outcome media specialist, is known for creating solutions that amplify the performance of…

5 emerging technologies in marketing

Brands know that they must prepare for technology upheavals in the year ahead and build…

Supertails launches it’s brand campaign for their SWAG SALE 2022 with Karishma Tanna and Shrishti Dixit

Supertails.com, a digital pet-care platform that supports the ever-increasing pet parent community, has collaborated with…

New IAS Report Finds Majority of Media Experts Are Concerned About Changing Policies Impacting Their Digital Media Buys

Integral Ad Science, a global leader in digital media quality, today released its 2022 Future…

Context-based strategies protect and enhance brand reputation in the age of misinformation and disinformation

Advertising has been an integral part of businesses reaching audiences for decades. From the billboard…

NFT marketing significantly boosts the benefits of digital marketing

NFT Marketing is the latest buzzword swirling in the digital marketing space. Non-fungible tokens, or…