How MiQ helped MX Player drive better engagement and personalization in 2 weeks

Brand Introduction MX Player is an Indian video streaming and video on demand platform developed…

Integral Ad Science selected to provide transparency to Netflix’s Advertising Platform

Integral Ad Science has been selected by Netflix as a partner to provide transparency into…

Powering performance of automotive digital advertising with DoubleVerify

According to Invest India, India will be the third-largest automotive market globally by 2030, with…

BCW unveils inaugural ‘BCW Expectations at Work’ study

A new study released by leading global communications agency BCW has found that the growing…

Criteo releases 2022 India Holiday Commerce Report

Criteo S.A., the commerce media company, released the trends observed during the Indian peak shopping season…

M.AD School of Ideas announces scholarship dedicated to late Anant Rangaswami

M.AD School of Ideas, 3-time Cannes Lions’ Future School of the Year and the world’s most awarded advertising school (as…

Mobilla ropes in Gurmeet Choudhary for brand endorsements ahead of Diwali

Lifestyle and mobile accessories brand Mobilla, continues to ramp-up its investments in marketing in an…

Dharma Media Consultants bags Award for ‘Fastest Growing PR Agency of the Year’

Dharma Media Consultants, a boutique brand-building company, has been awarded the ‘Fastest Growing PR Agency…

QYOU Media India launches its direct-to-consumer app, Q PLAY

In a sustained effort to expand its media business rapidly, QYOU Media India launches its…

AdLift ideates Naukri.com’s latest campaign- #MyKindaNaukri

Keeping up with new priorities and motivations of jobseekers, online job portal Naukri.com launched a…

Integral Ad Science’s latest report sheds light on how consumers perceive digital advertising during the festive season

As India gears up for its biggest shopping season, marketers will look to make the…

Talkwalker and Khoros partner to deliver seamless social media management and listening services

Talkwalker, the consumer intelligence and deep listening company, and Khoros, a leader in digital-first customer…

Spinz rolls out ‘Scent-sational Flower Garden’ campaign for Durga Puja

Uplifting the celebrations of the grand festival of Durga Puja, Spinz, the personal care brand,…

CavinKare’s digital-first personal care brand Buds & Berries to launch 40+ products across key categories

Buds & Berries, the digital-first personal care brand by CavinKare, celebrates its first anniversary. In…

Salud Beverages to launch NFT collection in association with Token Runway

Salud Beverages, an urban lifestyle brand, is all set to debut 9-11 uniquely designed Ethereum-based…

Bélora Paris’ unique take on Karwa Chauth is ticking all the right boxes

Bélora Cosmetics, the first Made Safe certified makeup brand, launched a unique Karwa Chauth campaign…

In conversation with Samar Kagalwalla, Head Marketing and Growth, Onsurity

Samar Kagalwalla is the Head-Marketing and Growth at Onsurity. He is a growth marketer with…

Unleash the power of Omnichannel Marketing to enhance CX and drive conversions

The ever-evolving technologies are transforming customer purchase patterns. A lot has changed from the introduction…

RENAULT, Lemma, and Yahoo launch a programmatic DOOH campaign for RENAULT KIGER at airports

Lemma, a leading programmatic DOOH platform, recently enabled the Renault Kiger campaign at airports with…

Tummoc’s latest campaign ‘Commute Kahani’ highlights daily musing and travel tales of commuters

The silicon city of India, has witnessed a surge in the number of people coming…