Monster rebrands itself as FoundIt

Monster India in collaboration with Wunderman Thompson Bangalore has launched a major rebranding exercise and…

Manforce Condoms partners with SAATHII to support HIV+ pregnant females

Observing World AIDS Day, 2022, Mankind Pharma’s brand Manforce Condoms, has launched an initiative #MakeADifferenceWithManforce…

Landor & Fitch unveils new brand identity of Sugarbox

Landor & Fitch to explore a new canvas of visual and verbal brand identity –…

Talkwalker, Twitter release their latest Birdseye report, focusing on the #FinTwit community

Talkwalker has released its latest Birdseye report, focusing on the #FinTwit (financial Twitter) community. As…

Magnite’s new study ‘India Embraces the Streaming Era’ provides a closer look at video streaming viewership trends

Magnite, the world’s largest independent omnichannel sell-side advertising platform, has released a study entitled “India…

This wedding season, Tanishq, Talented encourage soon-to-wed couples to talk about the marriage 

In November 2021, Tanishq launched Marriage Conversations, bang amidst the big, fat, Indian wedding season.…

In-view ads tripled the ROAS compared to not-in-view-placements: IAS Case Study

Integral Ad Science has released a case study conducted in partnership with Catalina, a leader in shopper intelligence that…

MGID launches interactive rich media ads to help advertisers increase ad attention, engagement 

MGID, the global advertising platform, has announced the launch of  interactive rich media ads across…

DoubleVerify expands collaboration with LinkedIn to reinforce brand safety protections and contextual alignment

DoubleVerify has announced the launch of DV Authentic Brand Suitability and DV Custom Contextual solutions on…

Diwali 2022 witnessed a 17% YoY increase in online sales compared to 2021: Criteo Report

Criteo, the Commerce Media company, releases the comparative insights observed two weeks before the Diwali…

How Gala’s #WhyJustCleanHome campaign encouraged citizens to make strides toward cleaning their surroundings

Brand Introduction Freudenberg Gala Household Product Pvt. Ltd. is a leading manufacturer and distributor of…

IAS report finds quality path optimization drives improved ROI, supply chain visibility

Integral Ad Science, a global leader in digital media quality, today released its latest research, Constructing…

DPhi rebrands itself to ‘AI Planet’

‘DPhi’- an ecosystem envisioned to educate and build AI for All, rebrands itself to ‘AI…

DoubleVerify releases its 2022 ‘Four Fundamental Shifts in Advertising and Media’ report

DoubleVerify releases its 2022 ‘Four Fundamental Shifts in Advertising and Media’ report. Two years on…

The human factor to employee lay-offs

As India stares at massive lay-offs from not just tech giants but also key start-ups…

Dentsu releases ‘Media Trends 2023’ report

For the second year running, dentsu international has collectively gathered and published the insights and…

5 top e-commerce trends to watch out for in 2023 & beyond

A fresh reality of e-commerce is on the horizon & brands need to get ready…

Samsung Ads India and Verve release new ‘TV Advertising Engagement’ Study

81% of Indian consumers are happy to watch ads on their TV screens in return…

HP drives awareness for Spectre 360 using programmatic DOOH, enabled via Lemma and Yahoo

HP India has launched its latest range of HP spectre 360 laptops with a multi-city…

How mobile app publishers in APAC can unlock growing brand spend 

Ninety-two percent of the world’s population now accesses the internet through mobile phones, making mobile…