34% Indians choose brands based on social media influencers’ suggestions: iCubesWire Survey

The Indian influencer market has exploded in the last two years as potential customers are…

Eggfirst Chalo Rural India Conclave 2023 is a huge success

Westin Goregaon transformed into a gaon, a village for ‘Eggfirst Chalo Rural India Conclave –…

Taboola announces partnership with Network18 Media and Investments Limited

Taboola, announces an exclusive five-year partnership with Network18 Media and Investments Limited, one of the…

Can content writers survive in the age of AI?

The advancement of AI technology has brought about many changes in various industries, and the…

Mondelez India, Ogilvy Group win big at The Advertising Club’s EFFIE India Awards 2022

The Advertising Club hosted the latest edition of the coveted ‘EFFIE INDIA AWARDS 2022’ presented…

Dentsu India & Digital Behaviour Initiative at IIT Delhi launch ‘Adoption of XR technology in India’ report

Dentsu India has released its latest research report titled ‘Adoption of XR technology in India’. The…

Global advertising major Hakuhodo acquires stake in MA&TH Entertainment

Hakuhodo Inc., based in Tokyo, Japan, has made a strategic acquisition that solidifies their presence…

Tata Tea Premium launches Lohri campaign, ‘Vaddi Khushiyaan De Tappe’ in association with Shehnaaz Gill

Tata Tea Premium has launched its Lohri campaign Vaddi Khushiyaan De Tappe in association with Punjabi actor…

AdClub to conduct Effie India Awards 2022 on 13th January 2023

The Advertising Club (TAC) is all set to ramp up the celebration of the most…

ZEE5 emerges as India’s top OTT app

ZEE5 is now also the country’s favourite OTT app as it emerges at the top…

Omnicom Media Group India launches OMNI Auto ROI Vault for optimized investment planning

Omnicom Media Group (OMG) India has announced the launch of the OMNI Auto ROI Vault. OMNI…

Decoding key trends that will shape the Indian Adtech space in 2023

Just when marketers prepared to strengthen their foothold in the market after being severely hit…

UAE’s Phi Advertising goes Programmatic with Lemma 

Lemma, an independent Supply Side (SSP) Platform for DOOH & Phi advertising, a Naif Alrajhi…

Innocean India appoints Santosh Kumar as the new COO 

Innocean India, part of INNOCEAN Global Network, today announced the appointment of Santosh Kumar as…

WICCI PR & Digital Marketing Council launches 2nd edition of the ‘I Lead’ Women Leadership Survey

Women’s Chamber of Commerce and Industry’s PR & Digital Marketing National Council (WICCI) has launched…

Prega News launches new campaign #GuessNahiConfirmKaro for accurate pregnancy results   

Prega News has come up with a new campaign #GuessNahiConfirmKaro. It focuses on the impulse of…

MX Studios collaborates with Dubai Economy & Tourism, to bring an adventure-filled mini-series ‘A Spin Around Dubai’

With a view towards building a wholesome entertainment ecosystem, MX Studios announces its association with Dubai…

With its latest campaign ‘Invest in Travel,’ Cleartrip aims to transform 2023 into a year of adventure, happy memories

Cleartrip ushers in the new year with its latest campaign, Invest in travel. In its brand-new…

The Trade Desk launches Galileo, a new approach for advertiser first-party data activation

The Trade Desk has announced Galileo — a new approach for advertiser first-party data activation. Advertisers are increasingly looking…

DoubleVerify continues leadership in attention metrics, earning MRC accreditation for attention measurement solution

DoubleVerify has received Media Rating Council (MRC) accreditation for its DV Authentic Attention metrics, DV’s attention-based analytics…