Magnite Announces Next Generation CTV and OTT Monetisation Platform: Magnite Streaming

Magnite today announced Magnite Streaming, a singular supply side platform that merges leading technology from…

Inflection Point Ventures launches its maiden ad campaign with Sony’s Shark Tank India

Inflection Point Ventures has launched its maiden ad campaign announcing Main Bhi Angel. The ad…

How the PR agency model is evolving and what the future for the business will look like?

Brands image are changing in a fraction of seconds nowadays, Public Relations plays an immense…

Del Monte ropes in Vikas Khanna to promote its Mayonnaise & Ketchup range

Del Monte has tied up with Michelin Star awarded chef and MasterChef India judge Vikas…

In conversation with Arpit Jain, Founder & CEO, GreedyGame

The growth in the digital ecosystem has supplemented the integration of AI/ML algorithms in our…

Mediaocean announces a renewed seven-year international omnichannel engagement with Publicis Groupe 

Mediaocean announced an expanded, seven-year term partnership with Publicis Groupe. Multinational collaboration extends the companies’…

DoubleVerify takes down large-scale ad impression fraud scheme in audio

DoubleVerify has announced the discovery of “BeatSting,” the first large-scale ad impression fraud scheme to…

OpenX achieves SBTi Net-Zero standard requirements

OpenX Technologies Inc has announced that it is the first company in the advertising, technology,…

White Square International Festival of Creativity opens nominations

White Square is one of the largest international creativity festivals in Europe. Its competitions cover…

Singapore Airlines welcomes customers to a world-class travel experience with its global brand campaign

Singapore Airlines (SIA) has launched its latest global brand campaign, which will run on television, print,…

Stoa launches its brand campaign in association with The Rabbit Hole

Stoa has launched their brand campaign, in association with The Rabbit Hole, video content solutions…

SBI Securities unveils its new brand identity

Deepak Kumar Lalla – MD & CEO SBICAP Securities Ltd said, “Our mission is to…

Liqvd Asia refreshes Vega Personal Care brand voice with #BeGenFree campaign 

Liqvd Asia has collaborated with beauty and personal care brand Vega, to break social constructs…

Pitchfork Partners announces specialised influencer marketing division

Pitchfork Partners has launched a specialised influencer marketing division. It is led by Sangya Lakhanpal,…

MOMS executes metro train branding campaign in Mumbai for Goldmedal Electricals

MOMS, a unit of Madison World, along with JC Decaux, has executed a successful metro…

Kurkure unveils its second TVC under its ‘Halke Mein Lo’ campaign for Kurkure PlayZ

Kurkure started 2023 on a light-hearted note and launched a quirky TVC campaign, ‘Halke Mein…

Havas Group acquires a majority stake in HRZN

Havas Group has announced that it has taken a majority stake in HRZN, one of…

Nickelodeon ushers into 2023 with its latest brand-new anthem, campaign #DoTheNickNick

Nickelodeon ushers into 2023 with its brand-new anthem and campaign ‘#DoTheNickNick’. The campaign features India’s favourite…

Adfluence Hub launches campaign Tracker Tool & Instant Payment To Influencers

Adfluence Hub has announced the launch of its new campaign tracker tool. This latest addition…

Wavemaker India releases Spotlight 23

Wavemaker India has launched SPOTLIGHT 23, a report that puts spotlight on top 23 strategic…