52% said that the time spent on digital has increased compared to the previous year – as per Axis My India January CSI Survey

Axis My India has released its latest findings of the India Consumer Sentiment Index (CSI), a…

Mahendra Singh Dhoni launches Garuda Aerospace’s first-ever digital film #KhetonKeKaptan 

Garuda Aerospace launches its first-ever digital brand film #KhetonKeKaptan which is aimed at encouraging youth and farmers…

Gypsy Moth launched rebranding campaign for Dindigul Thalappakatti

Gypsy Moth has concluded the rebranding for Dindigul Thalappakatti. The firm bagged the creative mandate for…

Media & entertainment revenue to grow 12-14% next fiscal

The Indian media and entertainment1 (M&E) sector may log revenue growth of 12-14% on-year to…

Advertising and marketing trends that will continue to remain relevant in 2023

The mobile marketing industry witnessed an array of trends in 2022. They were either a…

Connected TV: Connected India Watching Television

Television’s past in India Televisions can be found in billions of households around the world…

Eggfirst crafts India’s first rural-focussed conclave – Eggfirst Chalo Rural India Conclave

Having established itself as one of India’s leading advertising and digital agencies for the rural…

dentsu X launched its latest campaign #FreezerMeMcCainGharMeKarishma for McCain Foods India

McCain Foods India in association with dentsu X India, launched the ‘McCain Ka Karishma’ campaign.…

Agency Reporter Connected TV Asia Symposium 2022- New Delhi edition concludes triumphantly

When we at Agency Reporter hosted the first edition of Connected TV Asia Symposium in…

Seven digital marketing trends you need to know for 2023

Digital marketing opportunities are set to gain mindshare and market share at a faster rate…

Wiggles Christmas campaign #WinterWithWiggles celebrates the joy of giving

Continuing its 4th-anniversary celebrations, homegrown pet care brand Wiggles now steps up its festivities as…

Zoo Media  introduces Employee Stock Ownership Plan (ESOP) 

Zoo Media has introduced an employee stock ownership plan (ESOP), thereby joining the handful of…

Vavo Digital launches its barter application, ‘Sehaye,’ for Influencers, Brands to connect, execute campaigns

Vavo Digital recently launched a first-of-its-kind Barter application called ‘Sehaye’, derived from Sahai, meaning a ‘partner’ or…

Why Start-ups in India must prioritize and automate Performance Marketing 

With over 77,000 startups, India has emerged as the third-largest start-up economy in the world.…

Dentsu Programmatic launches Dentsu Curate in India

Dentsu Programmatic has launched its strategic programmatic supply solution ‘Dentsu Curate’ in India. A first-of-its-kind…

Yahoo’s Cookieless Identity Solution, Yahoo ConnectID continues to gain strong industry support in APAC

Yahoo has announced new interoperability partnerships, including Alliant, AdPredictive, and Tealium, for its cookieless identity…

MX Player drops the trailer of business quiz show – Business Baazi

MX Player’s content arm – MX Studios, in partnership with Bada Business, introduces you to the…

Salesforce research finds marketers optimistic despite headwinds

Salesforce, the global leader in CRM, today released its eighth annual State of Marketing report. In…

mCommerce Trends to Look Forward in 2023

Well, the digital advertising industry is indeed booming massively and its revolutionizing pace can also…

AirAsia counts down biggest ever free seats sale with dynamic DOOH

On 7th November 2022, AirAsia launched its biggest ever ‘Mega Sale’. A whopping 7 million…