Integral Ad Science’s latest report sheds light on how consumers perceive digital advertising during the festive season
As India gears up for its biggest shopping season, marketers will look to make the most of digital advertising to reach the right consumer and convert them into users. The festive season presents an unparalleled opportunity to reach consumers online. Our digital-first world means 80% of Indian consumers will mostly use their mobile devices to shop online, with 86% of Indian consumers beginning shopping before November to avoid higher prices at a later time.
Below are some key findings from the latest report by Integral Ad Science- ‘Festive Buying Goes Digital in India’ to help advertisers optimize their digital campaigns for the upcoming festive buying season:
Consumers are shopping online and have larger budgets:
- 49% of Indian consumers plan to pay more attention to sales and discounts for their festive buying plans for this year
- 85% of Indian consumers plan to do the majority or all of their festive buying online this year
Consumers prefer relevant ads and on reputable, safe sites:
- 95% of Indian consumers are more likely to remember a contextually relevant ad
- 91% of Indian consumers have a more favorable opinion of brands with contextually relevant ads
Online advertising for the win:
- 97% of Indian consumers consider online advertising helpful in finding products and promotions online
- 93% of Indian consumers find online advertising important in discovering new products and promotions
- 54% of Indian consumers think online ads reduce festive buying stress; 50% of Indian consumers are more open to online ads during the festive buying season
You can download a copy from here.