IAS

IAS announces Mobile In-App support for first attention product to unify media quality and eye-tracking
IAS Enhances YouTube capabilities; rolls out viewability and invalid traffic measurement for YouTube Shorts
IAS Expands First-to-Market Retail Media Measurement to Criteo’s Commerce Media Platform
IAS Introduces Brand Safety and Suitability Measurement for Google Video Partners
IAS Expands Meta Partnership; Rolls Out Ad Measurement Tools for Facebook and Instagram Reels
IAS enhances YouTube brand safety and suitability measurement offering
IAS provides first verification solution to Amazon Publisher Services Connections Marketplace
In-view ads tripled the ROAS compared to not-in-view-placements: IAS Case Study
IAS report finds quality path optimization drives improved ROI, supply chain visibility
Integral Ad Science selected to provide transparency to Netflix’s Advertising Platform
Integral Ad Science’s latest report sheds light on how consumers perceive digital advertising during the festive season
Measuring what matters on Connected TV
IAS integrates Good-Loop’s Green Media Technology to offer carbon emissions measurement for digital advertisers
IAS and Anzu partner to provide media quality measurement for in-game advertising environments
Spotify, IAS join forces to establish a brand safety solution for podcast advertisers
More media experts to invest in supply path optimization for 2022: IAS Study
63% consumers view ads as part of their online reading: ‘The Context Effect’ Report
Ads are perceived 74% more favorably in high-quality environments: IAS study