PubMatic Puts Publishers in Control with Major OpenWrap Enhancements

New Omnichannel Upgrades for OTT, Mobile App Developers, and Web Publishers PubMatic today announced a…

India’s first-ever CTV exclusive event – Connected TV Asia Symposium 2022 ends on a high note

CTV- an acronym that has taken the advertising world by storm over the last couple…

Adidas launches scannable ad film ‘QR to Qatar’ for the FIFA World Cup with Ranveer Singh

Kicking off the FIFA World Cup™ fever, adidas, the official partner of the FIFA World…

Parle G partners with Redwolf to launch the Genius merchandise collection

Parle Products, one of India’s leading biscuits, snacks, and confectionery manufacturer, has partnered with Redwolf,…

Measuring what matters on Connected TV

20 million – the number, by itself, is eye-catching; however, it is all the more…

Metaverse: The future is here

Metaverse. The name exudes an air of enigma and excitement about it, isn’t it? When Neal…

Chingari powered by GARI announces partnership with Scope Entertainment to promote budding artists

Chingari powered by GARI has announced a partnership with Scope Entertainment. As a part of…

Ventes Avenues launches its proprietary adtech platforms- Attrimob and Apptomizer

Ventes Avenues is a Mobile AdTech Company specializing in Mobile Performance, Branding, Technology, and Audience…

Criteo unveils new DSP- Commerce Max, to scale retailer audiences across the open internet

Criteo, the commerce media company, has announced the launch of Commerce Max – a self-service,…

IAS integrates Good-Loop’s Green Media Technology to offer carbon emissions measurement for digital advertisers

Integral Ad Science, a global leader in digital media quality, announced a global partnership with…

Think wisdom only comes with age? New-age businesses are embracing young leadership to thrive in a fast-changing industry

 A decade ago, the word CEO may have conjured up images of a 50-year-old person…

How can PR generate strong conversation around brands?

The most crucial thing for a brand right now is to have a good market…

Optiminastic launches its virtual office- Optiverse, strengthens its Metaverse-As-A-Service offering for brands

Digital marketing agency, Optiminastic Media with expertise across Tech based Performance, Content and Influencer marketing…

ABD launches new ‘ICONiQ White Whisky’ in Metaverse, ahead of its market launch

Allied Blenders and Distillers (ABD) Ltd., Indian domestic alcobev company, announced the launch of its…

Mankind Pharma’s Epic Condoms launches new campaign ‘Make Love Epic’

Mankind Pharma’s new condom brand Epic Condoms has launched a new campaign, ‘Make Love Epic’ to…

How digital advertisers are navigating the subtle art of excelling at Acquisition, Retention and Transaction (A.R.T)

With the introduction of digital tools, traditional marketing, and advertising methods have altered significantly. In…

How to build a strong customer base for a D2C brand

Online shopping in India started almost three decades ago around 1995. Since then, as the…

SocioClout launches Creatorsclout , its talent management vertical to empower creators and influencers across India

SocioClout, an agency bringing together creativity and ROI, announces the launch of its talent management…

In conversation with Gavin Buxton, Managing Director, Asia of Magnite

Gavin Buxton currently leads the growth of Magnite Asia, where he focuses on helping media…

AI LOGISTIX rebrands itself, offers ‘Green deliveries with Zero Carbon emission’

AI LOGISTIX announced its rebranding exercise that highlights its vision, mission, and motto. As a…