Godrej Consumer Products Limited unveils Godrej Magic Bodywash, ropes in Shahrukh Khan as brand ambassador
In line with its value of ‘Putting Planet before Profits’, Godrej Consumer Products Limited (GCPL), unveiled Godrej Magic Bodywash, India’s first ready-to-mix bodywash at just INR.45. This innovation encourages the habit of reuse and reduce wastage, thereby, empowering people to make sustainable choice for their daily life activities.
Actor Shah Rukh Khan has been roped in as the brand ambassador for Godrej Magic Bodywash and will feature in a mass awareness campaign. Godrej Magic Bodywash, with its ready-to-mix format, is a solution to environmental concerns as well as consumer challenges.
India generates 3.5 million tonnes of plastic waste annually. Due to high water content of skin and body products, tonnes of water is shipped before production and makes the finished product heavier while it is transported. Godrej Magic Bodywash requires just 16% of the plastic in packaging and only 19% of the energy to manufacture as compared to a regular bodywash, and just 10% of the total energy required to make a soap bar. Since the gel-based sachets are small and light, more sachets can be transported in every truck, leading to 44% lesser diesel consumption resulting in 44% lower carbon emissions as compared to transporting a regular bodywash.
From a consumer perspective, they prefer upgrading to a bodywash from a soap, but steep prices pose as the biggest barrier. Godrej Magic Bodywash is available in a single gel sachet and in a combi-pack comprising a bottle and gel sachet.
Commenting on this launch, Sudhir Sitapati, Managing Director and CEO, Godrej
Consumer Products Ltd (GCPL), says, “Sustainability is core to our strategy. In doing so, we are committed to make amazing quality products at accessible price points. Our Magic powder-to-liquid handwash introduced in 2018 is a great example of how we have reduced plastic, water usage, and transportation costs. With the new Godrej Magic Bodywash at just INR 45, we are offering consumers bodywash as reasonable as a soap. All this while ensuring it is pocket-friendly and friendly for mother earth. We are pleased to announce Shah Rukh Khan as the face of Godrej Magic Bodywash. We roped in a celebrity for this product to ensure we create awareness around plastic, carbon footprint and upgrade bathing experience of soap users.”
He further added, “I believe that Godrej Magic and other pioneering environmental innovations coming out of India with a green discount and not a green premium are the future. We are pledging INR 100 crore to be spent over the next 3 years towards mass awareness initiatives endorsing the message of environment-conscious lifestyle along with social initiatives.”
Commenting on his appointment as brand ambassador of the bodywash, actor Shah Rukh Khan, says “It’s an innovative product designed intelligently to support an environment- conscious lifestyle and is almost magic! It is a simple and an effective idea that will help reduce plastic wastage and energy consumption. I am proud to endorse it and feel sustainability is a life choice and anyone can adopt it in the smallest of ways”.
Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.