Brands of Bharat’s next episode to dive deep into the growing importance of snackable content
Short and simple- these are the two key characteristics that consumers prefer in the content that they consume online. Even an avid social media user does not want to stick to one piece of content for long and brands who are able to capture their attention in the first few seconds, are the ones that enjoy high engagement and recall value. But how do brands do that efficiently? By creating content that is ‘snackable’!
Snackable content has been on the rise over the past few years. However, as more brands shift to digital means, the fight for consumers’ attention has become more fierce. But there’s one format that continues to evolve and still be preferred by both brands and audiences. And that is video, particularly short-form video content.
In order to understand how brands are utilizing short-form video format to its full potential in Bharat, Agency Reporter is hosting the twelfth episode of its ‘Brands of Bharat’ panel discussion series, powered by Nukkad by STAGE.
Nukkad by STAGE is a Premium and Sensible Content Company for Bharat with a 125M+ monthly reach among Hindi audiences. They produce and deliver informative & empowering content with humor and satire through the fictional characters who are derived from the real world. Their main shows are focused on Finance, Trends, Tech, Game, Entertainment, Current Affairs, Family, Health, etc categories. They have also established a video content lab where they make research-based content with a data-driven approach to brands for different purposes.
The twelfth episode would be centered around the topic ‘Snackable content for Bharat: Why short-form video content is the future’ and would feature panelists across the FinTech, EduTech, MedTech sectors as well as the agency side to ensure a diverse set of opinions on the table. The upcoming episode would host Ashish Bajaj, Head- Marketing, MediBuddy; Kuldeep Pawar, Senior Vice President & Head- Marketing, Spice Money; Prabhakar Tiwari, Chief Growth Officer, Angel One; Mahadev Srivatsa, VP- Marketing & Brand Strategy, Practically; Vineet Chugh, Head – Marketing, RapiPay; and Abhishek Punia, Co-Founder and CEO, armCommerce.
The discussion would be moderated by Runa Sinha, Vice President, Nukkad by STAGE, and Rahul Puri, Editor & Founder, Agency Reporter.
The discussion would shed light on the changing social media habits and content preferences of Bharat consumers, the role of snackable videos in an efficient content marketing strategy, and how brands are experimenting with regional content to build trust amongst audiences in non-metro cities.
Stay tuned as the panel discussion is slated to release on 28th March 2022.