News

In a 4424 crore deal, Invesco Oppenheimer Acquires 11% Stake in Essel Group
Havas Media Bags Integrated Media Duties of British Council
Star Movies Celebrates This Friendship Day With a Bouquet of Unusual But True Friendships
Exclusive: Kartik Mahadev replaces Shaurya Mehta at ZEEL
BARC India Scales Up Drive Against Panel Tampering
Lodestar UM wins Mattel’s Media Mandate
Jack in the Box Worldwide wins the digital mandate for Blue Star
iProspect Bags Paid Media Mandate for Chaayos
National Geographic presents “Counting Tigers”, a documentary on the momentous exercise of India’s Tiger Census
Radio City’s ‘Meri Pehli Udaan’ Campaign Gives Wings to the Listener’s Dreams
Exclusive: Marico’s Anuradha Aggarwal joins Star India
MX Player Amps Up Its Regional Slate with 3 New Language Love Stories!
Anurag Gupta, CEO, SVG Media Passes Away
Ashish Bhasin re-elected President of Advertising Agencies Association of India (AAAI)
Dentsu Grant Group launches Amnet operations in Sri Lanka
TRUECALLER CROSSES 500 MILLION IMPRESSIONS IN A DAY
HAVAS MEDIA GROUP DELIVERS MEANINGFUL MEDIA ENGAGEMENT THROUGH NEW Mx METHODOLOGY
News Broadcasters Federation Formed As The Largest-Ever Federation of News Channels in India
Have the AR/VR Technologies Succoured Brands to Level Up their Game?
DIGITAL TRANSFORMATION, NOT HITTING SHORT-TERM METRICS MUST BE THE PRIMARY ROLE OF MARKETERS
FEATURED POSTS
How a newsroom is building AI-led information retrieval systems
Beyond Pinkwashing: How Brands Can Engage Women Authentically
CTV Is The Centerpiece of India’s TV Revolution in 2026
Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs 
The Invisible Cost of Delayed Feedback in Brand and Digital Agencies (And How to Fix It)
Programmatic Advertising in India 2025: Building brand engagement through Real-Time Bidding
Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations
Creativity That Converts: Why Strategy-Led Execution Is the New Agency Superpower
Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Connected TV is the new prime time  
Bridging the gender gap in India’s corporate landscape
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age