News

TAFE Appoints Sandeep Sinha as CEO
Digitas India appoints Sonia Khurana as COO
IAN Funded Wizikey Launches News Analytics Dashboard Wizdom
Bang in the Middle is DLF Mall of India’s New Creative Agency
The Relevance of Psychographics in Digital Marketing
Magicbricks Signs up Ayushmann Khurrana & Kriti Sanon as Brand Ambassadors
Decoding the Podcast Industry
Rise of DOOH and How it Has Taken the Market by Storm
IN CONVERSATION WITH SHAMSUDDIN JASANI
Mathrubhumi Reported High Growth in the Latest IRS Report (IRS 2019 Q2)
DAN Programmatic Launches Creative Insights Engine ‘DAN Vision for Creative’
WPP to Launch Two Co-Location Campuses in India
IdeateLabs Launches Proprietary Digital Analytics Tool iCOGZ
WATConsult Bags Digital Mandate for Tata Group’s Croma
Viacom18 Partners with Film Heritage Foundation for the 5th Film Preservation & Restoration Workshop India 2019
TikTok: Latest Victim of Digital Policing?
Dentsu India Bolsters its Mumbai operations; Asheesh Malhotra to Head the Division
Chimp&z Inc Retains Playgard Condoms’ Digital Mandate
Dentsu X, Amnet Launch India’s First Programmatic In-Read Audio campaign for AMFI
Flipkart introduces ‘Flipkart Ideas’
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The Invisible Cost of Delayed Feedback in Brand and Digital Agencies (And How to Fix It)
Programmatic Advertising in India 2025: Building brand engagement through Real-Time Bidding
Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations
Creativity That Converts: Why Strategy-Led Execution Is the New Agency Superpower
Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Connected TV is the new prime time  
Bridging the gender gap in India’s corporate landscape
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement