News

mCanvas unveils first-ever interactive CTV format, mCanvasTV
Indian PR Industry Surges to ₹2,500 Cr in FY23, expected to nearly double by FY30 AI, business outcomes, and Gen Z workforce leading transformation 
LS Digital unveils AI marketing stack to empower brands: AI as a default, not a choice
The Rise of AI-Generated Slop Sites: What Advertisers Need to Know
AI crawlers and scrapers are contributing to an 86% increase in general invalid traffic: DV Fraud Lab
PR Professionals expands presence in Telangana with Two New Client Wins: MIC Electronics and Stonecraft Group
Amazon Ads brings generative AI to Amazon Marketing Cloud with new SQL generator
Siddharth Dabhade, Former MD at MIQ,  joins Lemma as Chief Business Officer to lead Outcome Centric OOH solution
White Square International Festival of Creativity 2025 opens nominations for its latest edition
Omnicom Media Group India pioneers the LinkedIn #OMG100Insiders Initiative in India
LS Digital launches Research as a Service (RaaS) to help brands make smarter decisions
India Today Group unveils its new entertainment vertical, STAGE Aaj Tak
Innocean India unveils in-house AI & tech lab – Innolabs; launches AI wallpaper for Hyundai Motor India
Magnite’s Audience Activation solution expands into India and Southeast Asia
LG Ad Solutions renews global partnership with Magnite
DoubleVerify launches GenAI protection to safeguard brands from low-quality content
Kantar unveils key Consumer Trends shaping marketing in India for 2025
Omnicom Media Group launches Fuse in India, led by Jigar Rambhia
5.9% growth predicted as algorithmic strategies reshape media investments: Dentsu report
Teads and VIDAA extend and expand exclusive global CTV partnership across US, Europe & APAC
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Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations
Creativity That Converts: Why Strategy-Led Execution Is the New Agency Superpower
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Connected TV is the new prime time  
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Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
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Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age
Elevating Monetization: APAC Mobile Publishers’ Path To Progress