News

Online advertisements influence 55% of health insurance buyers: WATPapers
Havas India, Samsung Ads, MIQ unveil latest brand lift study on Connected TV
ConsCent raises INR 13.26 crore as it builds pay-per-use subscription service for news, OTT companies
91% of Indian consumers prefer online payments; mobile wallet rivals traditional payment methods: Experian report
Underspending in 50% of media plans endangers maximum ROI: Nielsen
Capital Float, Walnut, Walnut 369 unify under a new brand, axio
57% consider the brand’s reputation while making a purchase: Axis My India CSI Survey
M.AD School of Ideas launches new campus in Bangalore
New survey suggests seven in 10 adults in India feel the impact of rising cost of living
InMobi integrates mobile supply with Yahoo’s demand-side platform for direct advertiser access  
Native video ads boost brand awareness by 26% as part of larger media mixes: Kantar
SAP leverages metaverse to accelerate cloud adoption in India
India’s Entertainment & Media industry is expected to grow at 8.8% CAGR to reach INR 4,30,401Cr by 2026: PwC Report
ShemarooMe, OTTplay ink partnership to make OTT content discovery a breeze for all users
TV9 Network salutes leaders of road transport sector through TV9 Network Leaders of Road Transport Awards 2022
ENO celebrates 50 Years in India with First-Ever Metaverse Stand-Up Show
Publicis introduces its Chief Metaverse Officer, LEON
Apple regains the world’s most valuable brand status: Kantar
Viacom18 acquires digital streaming rights of IPL in the Indian sub-continent
Spotify, IAS join forces to establish a brand safety solution for podcast advertisers
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