Expert Views

Original thinking from industry leaders, practitioners, and specialists. Diverse voices sharing real-world experience, bold opinions, and forward-looking ideas.

AC/DC, Ramayan, and Covid-19: Comfort marketing in the times of a pandemic
MarTech Decoded: – MarTech is Marketing
Lockdown earmarks a digital progression of brands
Mad Man Reinvented – Programmatic Creative Umbrella
Brand Building in the time of a Pandemic
Ad-Fraud: The Game of Cat & Mouse
Voice Search Rankings: The Future factor in branding
DIGITAL MARKETING 2020: KEY TRENDS TO WATCH OUT FOR!
TikTok Marketing is The Next Big Thing in 2020
In-game advertisements: Bringing Digital India’s gamers, developers, and brands together
A dedicated Internal Communications Agency – Need of the hour
Challenges of Promoting Niche Products
Companies Turning to Agile Sales & Marketing Models to Accelerate Revenues
Effective Branding For Educational Businesses Is More Imperative Than Ever
OTT 2020: Will it; Won’t it?
Digital Micro-Markets: A Thing of the Past, Present, or Way Forward for the New India?
Innovation: the key to growth today
Are You Deriving Real Business Intelligence from Your Data?
Memes – The internet rulers
A Distinct Branding for B2B Companies is More Important than Ever
FEATURED POSTS
How a newsroom is building AI-led information retrieval systems
Beyond Pinkwashing: How Brands Can Engage Women Authentically
CTV Is The Centerpiece of India’s TV Revolution in 2026
Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs 
The Invisible Cost of Delayed Feedback in Brand and Digital Agencies (And How to Fix It)
Programmatic Advertising in India 2025: Building brand engagement through Real-Time Bidding
Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations
Creativity That Converts: Why Strategy-Led Execution Is the New Agency Superpower
Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Connected TV is the new prime time  
Bridging the gender gap in India’s corporate landscape
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age