Muskan Manchanda

26 Articles Published | Follow:
Sustainability as a Competitive Advantage: Beyond Regulatory Compliance
Collapse of the Marketing Funnel: When Brand and Performance Stop Living in Separate Rooms
Micro-Influencers and Niche Engagement
How Generative AI Is Reshaping Creative Strategy and Client Outcomes in 2026
The Shift from Experimental AI to “Agentic” Operations
Performance Accountability in Influencer Marketing
Connected TV (CTV) as the New Prime Time
The Regional Vernacular Shift
The Attention Economy Surcharge: Why Quality Over Quantity Has Become a Survival Metric for Brands Shouting Into the Void
The Rise of Consulting-Led PR over Coverage-Led PR
AI in Indian PR: Assistant, Analyst or Ethical Risk?
In conversation with Sushant Vashistha, Head of Digital Marketing, OPPO India
In Conversation with Vinay Pandey, the Chief Revenue Officer at Quora
Agency Reporter’s Connected TV Asia Symposium – Bengaluru Edition 2024: An Insightful Triumph
Mahindra Group’s #SheIsOnTheRise Campaign: Celebrating Women’s Resilience and Achievements
In conversation with Russhabh R Thakkar, Founder and CEO, Frodoh World 
In conversation with Vittal Ramakrishna, Founder and CEO, POD World
In conversation with Tanya Chaitanya, the CEO of Her Circle &  Digital and Diversity Initiatives at Reliance Industries Limited
In Conversation with Krishna Menon, Chief Operating Officer, QYOU Media India
In conversation with Yulia Aslamova, Head of Asia, DRIM Global