Editorial Desk

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Mia by Tanishq announces the launch of the #SwayWithMia campaign to create awareness about its festive collection
#GoodLuckGirls by Cadbury Dairy Milk emerged as the most Viral ad in phase 2 of IPL: IPL 2021 Report by Wavemaker Mesh
ZEE5 Global appoints mCanvas to promote the release of its upcoming film Rashmi Rocket
The Trade Desk, Lifesight partner to measure the impact of digital advertising campaigns in India
How Option Designs’ ad #ApnoKoLayeAurBhiPaas for Haldiram’s encourages new generation to open to progressive transformation
Spartan Poker’s new campaign focuses on encouraging people to #LiveInEveryMove
42% of Quora users buy electronic gadgets during festive season: Festive shopping research by Quora
BharatPe announces its marketing campaign #DeDenaAaramSe for newly launched ‘Postpe’
Bira 91 rolls out its first-ever 360-degree campaign ‘Make Play with Flavours’
Realme announces KL Rahul as Brand Ambassador for its smartphone category
Adidas onboards Deepika Padukone to strengthen its focus on democratizing, diversifying sports for women
Bajaj Allianz General Insurance, WATConsult launch ‘Unloop the Loop’ Campaign
Adjust expands its CTV, OTT offerings to include Connected TV Ad to Mobile Measurement
DCMN rolls out Truecaller’s latest TV campaign ‘Desh Ka Truecaller’
Bombay Shaving Company (BSC) Women onboards Alaya F as Brand Ambassador; launches new campaign ‘Smooth AF’
‘Nazar Ghati Durghatna Ghati 2.0’ campaign by Lenskart to run throughout the entire IPL season 2021
Pocket FM crosses 40mn downloads; witnessed 5x growth in last six months
How Bobble AI’s conversation media marketing positioned A23 (Ace2Three) as the go-to app for online rummy
86% marketers agree that every touchpoint can & should tell the brand story, from comms to commerce: Isobar CX Survey 2021: The Rise of Connected Experience
More than 85% of eCommerce shoppers come from tier-II & below cities: Festive season report by WATInsights