Editorial Desk

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Tonic Worldwide’s insights division GIPSI releases the report ‘The rise and rise of E-Commerce in India’
Taproot Dentsu & Oppo launch digital campaign with Varun Dhawan
How JK Cement utilized conversation media marketing via Bobble AI to increase brand recall
Unwanted 21 Days comes up with the message ‘Pregnancy by choice’ on the occasion of World Contraception Day
Uni Cards launches its new campaign conceptualized by Dentsu Webchutney
Vitamin Stree, Project 39A launch latest film to present how society sees sexual assault victims
Switzerland Tourism rolls out its latest film featuring Roger Federer, Robert De Niro
upGrad upskills over 800 Adfactors PR employees in digital marketing
Vedix rolls out new digital marketing campaign featuring Kunal Kapoor
Olay India appoints Tara Sutaria as Brand Ambassador for its skincare range
FreshToHome releases its ‘Totally Fresh’ campaign to encourage consumers to buy preservative-free meat, seafood
E-Commerce dominates IPL 2021, followed by Durables & Automobiles: Havas Media Group’s HI-CRICKET study
MTV Insights Studio launches MTV Youth Study 2021 titled ‘Atmanirbhar by Circumstance’
Ruder Finn India introduces SONAR, a crisis simulation platform to prepare companies to manage, handle crisis
Interactive Avenues announces a new brand identity for PlayerzPot
Social Panga launches ‘Aage Ka Kya Socha Hai’ campaign for Infinity Learn by Sri Chaitanya
Adidas unveils ‘The Home of Possibilities,’ a blend of multiple digital touchpoints, sustainability zone
With its new campaign #FindTheBalance, LinkedIn encourages Indian workforce to look beyond professional life
How OptimiZEE leveraged Zee Café’s ‘Chef vs Fridge’ campaign to connect with passionate foodies through social video for Haier
PR Professionals announces Data Analytics, Investor Relations practices on completing a decade long journey