Editorial Desk

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Social Panga expands its footprints in Mumbai after Bangalore & Delhi
Gas-O-Fast announces influencer campaign featuring celebrities
Ruder Finn launches RF Thunder, a new-age communication consultancy in India
How SkinKraft Laboratories’ brand thought turned its #IAmMyType campaign into a conversation starter
SleepyCat launches #OwnYourComfort Campaign to create awareness about making comfort a priority
CaratLane launches its new campaign in association with BBH India
HDFC Life releases its ‘Young & Responsible’ campaign to create awareness on the importance of life insurance
Havas Media Group India launches Converged – an identity-based audience planning platform
Amazon.in launches #DeliverTheLove – a digital campaign to celebrate Rakshabandhan
pTron onboards Pooja Hegde as Brand Ambassador; launches campaign #pTronEveryday featuring the actress
Ram Bandhu ropes in Madhuri Dixit as Brand Ambassador with the launch of campaign ‘Aapka Taste Partner’
How diversifying their ad tech stack led to big improvements in programmatic revenue for one popular Australian app
Ferns N Petals’ new brand film ‘BandhanPyaarKa’ features Saqib Saleem, Huma Qureshi
AcneStar face wash collaborates with Pranitha Subhash for its campaign #SkinKaReset
JK Cement launches its digital social media campaign #YehYaaranaPuccaHai
Value 360 Communications launches Stock Ownership Plan for its employees
Weightlifter Mirabai Chanu to spearhead Amway India, its Nutrilite range as Brand Ambassador
Dentsu Impact’s #DeshKaKulhad campaign for Tata Tea Premium garners 4mn views on digital
OneFitPlus onboards Kiara Advani, Sidharth Malhotra as Brand Ambassadors
Adidas launches TechFit Period Proof tights for women players