Editorial Desk

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Bewakoof’s ‘Never Change’ campaign reveals the fun side of actors Sidharth Malhotra, Sahil Vaid, Fatima Sana Shaikh
muvin onboards ace cricketer Hardik Pandya as its Brand Ambassador
CleverTap acquires Patch to enable higher customer engagement value
Joseph George announces the launch of brand & communications enterprise – Vector Brand Solutions
1/4th of consumers are looking at increased spendings while 2/3rd are not so positive: Market Xcel survey on retailers/consumers sentiment around Diwali 2021
Supari Studios creates two disruptive TVCs for Vauld under its campaign #JustVauld
OkCredit’s campaigns #VasooliKePaintre, #DiwaliOkHai aim to simplify credit collection process for small merchants
Tarun Katial announces his new venture- EVE World, a women-only platform
CashKaro unveils its ad film #KaroExxxtraCashbackWaliAish under its campaign #CashKaroAishKaro
Mia by Tanishq announces the launch of the #SwayWithMia campaign to create awareness about its festive collection
#GoodLuckGirls by Cadbury Dairy Milk emerged as the most Viral ad in phase 2 of IPL: IPL 2021 Report by Wavemaker Mesh
ZEE5 Global appoints mCanvas to promote the release of its upcoming film Rashmi Rocket
The Trade Desk, Lifesight partner to measure the impact of digital advertising campaigns in India
How Option Designs’ ad #ApnoKoLayeAurBhiPaas for Haldiram’s encourages new generation to open to progressive transformation
Spartan Poker’s new campaign focuses on encouraging people to #LiveInEveryMove
42% of Quora users buy electronic gadgets during festive season: Festive shopping research by Quora
BharatPe announces its marketing campaign #DeDenaAaramSe for newly launched ‘Postpe’
Bira 91 rolls out its first-ever 360-degree campaign ‘Make Play with Flavours’
Realme announces KL Rahul as Brand Ambassador for its smartphone category
Adidas onboards Deepika Padukone to strengthen its focus on democratizing, diversifying sports for women