Editorial Desk

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RIO Pads urges women to choose the right pad through its latest campaign
NDTV Convergence announces a 10-Year deal with Taboola
KFC India has partnered with the Indian Deaf Cricket Association as Principal Sponsor
OTT penetration stands at 27%, Hotstar is the preferred choice for majority of the OTT viewers: Axis My India CSI Survey
RECMA recognizes dentsu X as the agency with the highest quali-points growth over three years
DrinkPrime revamps its logo to develop a streamlined vision amongst its audiences
Global Installs of e-commerce apps have increased 10% in 2021 compared to 2020: Adjust Report
Optiminastic Media’s influencer marketing platform, Click2Collab launches in India
Amazon, Asian Paints, Tata Tea are India’s most purposeful brands: Kantar BrandZ India 2021 Report
ACC rolls out its campaign ‘Leave Behind No Waste’ for the India-New Zealand series with support from BCCI
Niva Bupa’s new campaign ‘Zindagi Ko Claim Kar Le’ encourages customers to enjoy life
Isobar unveils #GetNaughtier campaign for Skore
With a social media population of 448 million users, India is one of the fastest-growing markets across the world: AnyMind Report
Infomo announces a strategic merger with Ad-tech platform TorcAI
Mintel announces global consumer trends for 2022
magicpin’s #SavingsBachhonKaKhelNahi campaign urges consumers to choose retail stores over online channels for shopping
Marketing leaders share learnings in Outernet Media Playbook
Travel adspend to grow from 24% in 2021 to 36% in 2022: Zenith’s Business Intelligence – Travel Report
Tread.fit rebrands as Cultbike.fit
Unleashing the potential of women entrepreneurs in the digital economy this Women’s Entrepreneurship Day