Editorial Desk

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Bajaj Allianz General Insurance, WATConsult launch ‘Unloop the Loop’ Campaign
Adjust expands its CTV, OTT offerings to include Connected TV Ad to Mobile Measurement
DCMN rolls out Truecaller’s latest TV campaign ‘Desh Ka Truecaller’
Bombay Shaving Company (BSC) Women onboards Alaya F as Brand Ambassador; launches new campaign ‘Smooth AF’
‘Nazar Ghati Durghatna Ghati 2.0’ campaign by Lenskart to run throughout the entire IPL season 2021
Pocket FM crosses 40mn downloads; witnessed 5x growth in last six months
How Bobble AI’s conversation media marketing positioned A23 (Ace2Three) as the go-to app for online rummy
86% marketers agree that every touchpoint can & should tell the brand story, from comms to commerce: Isobar CX Survey 2021: The Rise of Connected Experience
More than 85% of eCommerce shoppers come from tier-II & below cities: Festive season report by WATInsights
Actimedia PR & Digital named as ‘Lifestyle Agency Of The Year’ by Agency Reporter
AliveNow to launch Newsfeed SmartApp Game for Jockey to promote its range of bras
Wonder Cement launches new TVC #EkPerfectShuruaat to showcase the spirit of new beginnings
Mankind Pharma ropes in Vijay Sethupathi as its brand ambassador
Adidas India launches the ‘Impossible Is Nothing’ campaign through the voice of Indian Cricketer, Rohit Sharma during a virtual press conference
Netflix India announces the launch of the latest season of Kota Factory on Quora through ‘Promoted Answers’ feature
Digital to increase the share of home appliance adspends from 55% in 2020 to 57% in 2023: Zenith’s home appliance adspends forecast 2021
IKEA announces its new integrated campaign in India across TV, OOH, Digital
To engage with gamers worldwide Dentsu unveils Dentsu Gaming in APAC
With the promise of safeguarding users, Truecaller launches campaign #DeshKaTruecaller
75% of parents rely on traditional word-of-mouth for recommendations to discover new content for their children: Akatsuki Survey