Vidooly Raises Rs.15 Cr from Alibaba and Times Internet in Series C Funding
After a gap of 21 months, Video Analytics Startup, Vidooly, bags Rs 15.08 crores after its latest funding round.
In a fresh round, Vidooly scooped up Rs. 15.08 crores from Alibaba (Netherlands) and Times Internet (Existing Investor) in Series C Funding. According to the filings with the Ministry of Corporate Affairs, the former company has put in Rs. 14.4 crores, while the remaining Rs 71 lacs have been offered by the latter.
With just 5 years of its existence, Noida-based Vidooly is one of the leading online video analytics software platform. Prominent companies like GroupM, TVF, TATA Housing, MindShare, etc., rely on the product to drive better engagement for their video content. It is a one-stop-solution for brands, content creators, agencies, networks and media companies wanting to advertise on these platforms.
We tried reaching Subrat Kar, Co-Founder & CEO at Vidooly, but he didn’t want to comment anything for now.
Read Top Indian YouTube Channels Of 2018 By Vidooly
Past Fundings
Vidooly entered a $100 billion gaming and e-sports market with its new product, ‘eSports Analytics’, in September 2018. This product offers market forecasts, data tracking and consumer insights for brands, game studios, online streaming platforms
During its initial days, the company launched its product on Amazon’s Twitch and Microsoft’s Mixer. Growing at an unprecedented pace, Vidooly manages over 1,00,000 Twitch accounts and 50,000 Mixer accounts, garnering over 5 billion monthly views.
In 2017, the company raised nearly $1.4 million in Series A funding from Times Internet and Gujarat Venture Finance Ltd (GVFL). The aim was to expand the business in India and internationally, including US, Europe and Asia.