Hero Realty’s Inspiring Anthem ‘Hero Tum Yahan’ captivates viewers

Hero Realty’s latest anthem, ‘Hero Tum Yahan’ dedicated to the memory of Hero Group Founder…

Brands expected to spend over ₹500 crore on influencer marketing this diwali, with regional influencers at the forefront: Qoruz Report

With Diwali just around the corner, influencer marketing is set to play a key role…

Havas India bolsters technology, data, and analytics capabilities with local launch of CSA

Havas India has locally launched CSA, the global technology, data, and analytics division of Havas, aimed…

Amazon Ads expands availability of AI-powered image generation capability to help advertisers deliver richer creative

New generative AI tool enables advertisers in India to produce richer creative at scale Amazon…

Journalism vs PR: Who’s Really to Blame in Media Controversies?

In the aftermath of Kerala Chief Minister Pinarayi Vijayan’s remarks regarding Malappuram district, the subsequent…

MGID and ENIL Partner to Accelerate Native Advertising Adoption Across India

MGID, a global advertising platform, announced today a strategic partnership with Entertainment Network India Limited…

The Advertising Club re-elects Rana Barua as President for the second term

Advertising, Marketing and Media industry’s apex body – The Advertising Club has announced the Managing…

Campus Activewear onboards Vicky Kaushal as its new brand ambassador

Campus Activewear has announced Bollywood actor Vicky Kaushal as its new brand ambassador. This collaboration…

In conversation with Sushant Vashistha, Head of Digital Marketing, OPPO India

In the dynamic digital landscape, Sushant Vashistha, Head of Digital Marketing at OPPO India, shares…

Weare1 Academy expands faculty with gaming industry veterans to empower aspiring esports professionals

Weare1 Academy has appointed Nikhil Malankar, Shrutvrinda V and Saurabh Saini to train the next generation of esports, game development,…

U.S. Polo Assn. joins Zepto’s quick-commerce revolution, expanding fashion and apparel offering 

U.S. Polo Assn. (USPA) has collaborated with Zepto operators to bring its exclusive collection to…

Dentsu Creative launches Future Mandala in India

Dentsu Creative has announced the launch of ‘Future Mandala’—a tool designed to equip brands with the…

influencer.in releases the Influencer Marketing Report 2024

Influencer.in has released the fourth edition of its annual report on influencer marketing, ‘The Influencer…

Bikaji Foods International launches its first-ever mega campaign “Bikaji Khao London Jao”

Bikaji Foods International announces the launch of its first-ever mega consumer offer, “Bikaji Khao London Jao”…

Schbang cements its status as a global challenger with European expansion and acquisition of Addikt, Amsterdam  

Schbang has strengthened its global influence by acquiring Addikt. Addikt has delivered iconic design work…

Lemma onboards Beijing Sanchuan Technology to bring China’s largest hotel DOOH screen inventory to blobal advertisers

Lemma announces its strategic partnership with Beijing Sanchuan Technology Ltd., one of China’s largest DOOH…

Kaizzen has announced the launch of Kaizzen Global

Kaizzen has announced Kaizzen Global – an extensive network and trusted global partners to provide…

Qoruz launches creators authority score, new benchmark for influencers selection

Qoruz has launched the Creators Authority Score, a new benchmark designed to enhance the way…

JK Super Cement appoints Jasprit Bumrah as brand ambassador 

The partnership coincides with the recent unveiling of JK Super Cement’s revamped brand identity, highlighted…

Havas Worldwide India strengthens strategy team with three key appointments

Havas Worldwide India strengthens its strategy team with three key appointments. Dhananjoy Ray, Aniruddh Subramanian…