Frodoh partners with Jeep for maiden CTV campaign

Frodoh recently partnered with Jeep for the first-ever Connected TV (CTV) campaign that delivered exceptional results…

Shriram Finance onboards Rahul Dravid as its Brand Ambassador

Shriram Finance Ltd has announced the onboarding of former Captain and Head Coach of the…

MiQ bolsters its India commercial leadership team to drive growth

MiQ has announced strategic hiring and promotions to spearhead growth, enhance client services, and reinforce…

Acer India onboards Jahnvi Kapoor as the brand ambassador for Acer and Acerpure Product Lines

Acer has announced Bollywood actress Jahnvi Kapoor as the new brand ambassador for Acer India.…

In conversation with Sona Mazumdar, GM Marketing Solutions at Ampverse DMI

In a rapidly growing gaming landscape, Sona Mazumdar, GM Marketing Solutions at Ampverse DMI, offers…

Dentsu launches fourth annual Superpowers Index

Dentsu has published the largest study of B2B buying behavior globally for the fourth consecutive…

L’Oréal Paris onboards Alia Bhatt as its global brand ambassador

L’Oréal Paris has announced Alia Bhatt as new global brand ambassador. She joins the brand’s diverse…

LS Digital expands into the USA Market with new joint venture, ‘.fear-LS,’ in partnership with .fearless

LS Digital has announced a new partnership with .fearless to launch .fear-LS. This joint venture aims…

DoubleVerify launches comprehensive guide for APAC Marketers: The Power of Media Quality

DoubleVerify has unveiled its latest resource for marketers in the Asia Pacific (APAC) region: The…

Crisis Communication in the digital era: Safeguarding brand reputation

In today’s interconnected world, where information travels at the speed of light, brands need to…

Siyaram’s announces Ranbir Kapoor as its new brand ambassador

Siyaram’s has signed Bollywood superstar Ranbir Kapoor as their esteemed brand ambassador. This strategic partnership…

EaseMyTrip ropes in Jacqueline Fernandez as brand ambassador in long-term partnership

EaseMyTrip.com has roped in popular Bollywood actress Jacqueline Fernandez as its brand ambassador. This strategic…

76 Percent of Consumers in India to Increase Usage on Open Internet, Positioning India’s Ad Spend for Continued Growth: Report

New research from The Trade Desk shows young Indian consumers are increasingly gravitating towards the…

The role of community building in modern marketing strategies

In today’s digital era, marketing is not just about promoting products or services; it’s about…

Dentsu BX expands footprint in India

Dentsu has announced the launch of its Business Transformation Practice, Dentsu BX, in India. Narayan…

HMD marks their brand foray in India with their first campaign in collaboration with Sanya Malhotra and Jimmy Shergill

HMD which stands for Human Mobile Devices launched their first ever brand campaign in collaboration…

Huella Services unveils NEXad to transforming CTV advertising with interactive programmatic technology

Huella Services announces the launch of NEXad, an innovative Connected TV (CTV) product set to transform…

Leaders in Live: A Look at the Rise of Live Sport Streaming Advertising in the US with Bally Sports

The rise of streaming has cemented a new normal for live sport viewing globally, offering…

OML and artists lead the charge for change: from hunger relief to wildlife conservation

Only Much Louder has partnered with their artists to amplify awareness for causes close to…

Bisk Farm secures injunction against Parle Biscuits in trademark dispute

SAJ Food Products has announced that the Calcutta High Court has granted an ex-parte injunction restraining…