Jindal Stainless launches a video on Diwali, urging people to #SwitchToStainless for a cleaner celebration

Jindal Stainless has launched a new video on Diwali, urging people to #SwitchToStainless for a…

Havells Studio ropes in Janhvi Kapoor as brand ambassador

Havells Studio has partnered with Janhvi Kapoor as the brand ambassador for its Meditate air…

DoubleVerify extends media quality measurement on LinkedIn

DoubleVerify has announced the expansion of its independent media quality measurement coverage to include LinkedIn’s…

Zepto to empower 500+ local artisans this festive season

This Diwali, Zepto continues to go heavy on its purpose of supporting local artisans, working…

Building a competitive edge by adapting to changing consumer preferences

In an era where consumer preferences shift at lightning speed, businesses face an unprecedented challenge:…

DoubleVerify expands invalid traffic and viewability measurement to Spotify Video Ads

DoubleVerify has announced a new integration with Spotify to authenticate media quality on the platform. This…

Viva ACP appoints Anil Kapoor as brand ambassador

Viva has announced the appointment of the Superstar Anil Kapoor as its first-ever brand ambassador.…

Havas releases its 2024 Meaningful Brand Global report

Havas publishes the 2024 edition of its Global annual Meaningful Brands™ study, revealing newfound resilience…

DoubleVerify launches News Accelerator, empowering advertisers to tap into engaged news audiences while ensuring brand suitability

DoubleVerify has announced the launch of its News Accelerator program. Over a year in the…

6E Shuffle: IndiGo and Spotify partner to introduce personalised playlists

IndiGo, and global audio streaming platform, Spotify have partnered to launch 6E Shuffle, an experience…

Social Beat’s digital campaign for Fortune Foods during Ganesh Chaturthi using AI drives engagement

Social Beat released an impactful digital campaign for Fortune Foods during the auspicious occasion of…

Digit Life Insurance announces Virat Kohli as brand ambassador

Go Digit Life Insurance Limited (Digit Life Insurance) has announced Virat Kohli as its brand…

DoubleVerify to introduce pre-screen content controls on Meta, strengthening brand safety, suitability, and media performance

DoubleVerify has announced the upcoming introduction of content-level pre-screen avoidance on Meta’s Facebook & Instagram…

Beyond the Business: Ratan Tata’s PR Influence

The demise of Ratan Tata, the legendary chairman emeritus of the Tata Group, sent shockwaves…

LS Digital and DataMorph partner to speed-up enterprise AI readiness

LS Digital has announced its strategic partnership with DataMorph™, a pioneer in Data Pipeline Automation. This…

Dentsu unveils key 2025 media trends: The algorithmic era drives transformation

Dentsu has released its highly anticipated 2025 Media Trends report, titled ’The Year of Impact’. This edition, crafted…

GADDA CO onboards Shaktimaan fame Mukesh Khanna as brand ambassador

GADDA CO announces the onboarding of Mukesh Khanna, an actor who has played iconic roles…

Leaders in Live: A look at the rise of live sport streaming advertising with Foxtel Media

The rise of streaming has cemented a new normal for live sport viewing globally, offering…

Sunsilk brings Kolkata’s trams to life with its durga puja campaign

Sunsilk has launched a unique campaign in Kolkata, using the city’s beloved trams not just…

Bank of Baroda announces partnership with Sachin Tendulkar as its global brand ambassador

Bank of Baroda has announced that the Bank has signed cricketing legend Sachin Tendulkar as…