PUMA India signs PV Sindhu as Brand Ambassador

PUMA India has expanded its sporting portfolio by partnering with Indian badminton icon and two-time…

AI crawlers and scrapers are contributing to an 86% increase in general invalid traffic: DV Fraud Lab

New research from the DV Fraud Lab revealed that in late 2024, the internet saw…

PR Professionals expands presence in Telangana with Two New Client Wins: MIC Electronics and Stonecraft Group

PR Professionals (PRP) has onboarded two new clients in Andhra Pradesh, deepening and expanding its…

Amazon Ads brings generative AI to Amazon Marketing Cloud with new SQL generator

At CES 2025, Amazon Ads announced SQL generator in Amazon Marketing Cloud (AMC), a simple…

Siddharth Dabhade, Former MD at MIQ,  joins Lemma as Chief Business Officer to lead Outcome Centric OOH solution

Lemma has announced the onboarding of Siddharth Dabhade as Chief Business Officer, Performance Business. In…

White Square International Festival of Creativity 2025 opens nominations for its latest edition

White Square is one of the international creativity festivals recognized throughout the world, which contests…

Karisma Kapoor joins Oleev as brand ambassador

Karisma Kapoor has joined hands with Modi Naturals’ flagship brand, Oleev, to deliver an empowering…

Omnicom Media Group India pioneers the LinkedIn #OMG100Insiders Initiative in India

Omnicom Media Group (OMG) India partnered with LinkedIn to train and certify its employees as…

LS Digital launches Research as a Service (RaaS) to help brands make smarter decisions

LS Digital has announced the launch of Research as a Service (RaaS), a pioneering service that redefines how…

In conversation with Alexandra Klyueva, Global Programmatic Director, Hybrid

In an insightful conversation with Agency Reporter, Alexandra Klyueva, Global Programmatic Director at Hybrid, discusses…

India Today Group unveils its new entertainment vertical, STAGE Aaj Tak

In a move that is set to disrupt the live entertainment industry, India Today Group,…

Hyundai launches campaign for promoting Hyundai Service & Hyundai Genuine Parts, ‘Aisi Care Nowhere’

Hyundai Motor India Ltd, India’s leading Smart Mobility Solutions Provider and the largest exporter since…

Innocean India unveils in-house AI & tech lab – Innolabs; launches AI wallpaper for Hyundai Motor India

Innocean India announces the inauguration of its state-of-the-art Artificial Intelligence (AI) lab, Innolabs. The venture aims…

Style Condoms unveils new identity with #StyleHarBaar campaign

Style Condoms from the house of Janani Family Care Pvt Ltd. has rolled out a…

What to Consider When Hiring a PR Agency: Strategic Insights for Success

In today’s competitive business landscape, public relations (PR) play a pivotal role in shaping a…

Magnite’s Audience Activation solution expands into India and Southeast Asia

Magnite has announced the expansion of Magnite Audiences and its debut in India and Southeast…

LG Ad Solutions renews global partnership with Magnite

Magnite and LG Ad Solutions have announced a renewal of their global relationship, spanning North…

DoubleVerify launches GenAI protection to safeguard brands from low-quality content

DoubleVerify has announced the launch of its Generative Artificial Intelligence (GenAI) Website Avoidance & Detection…

UNICEF YuWaah’s Green Guardians recognise volunteering efforts of youth in combating climate change

On the occasion of International Volunteer Day, UNICEF YuWaah and iVolunteer recognised individuals and organizations…

Kantar unveils key Consumer Trends shaping marketing in India for 2025

Kantar has released its ‘India at Crossroads’ report, offering a comprehensive look at the forces set to…