White Square International Festival of Creativity announces winners of its 2024 edition

White Square International Festival of Creativity has announced the winners of the 2024 edition. The…

Shifting gears: Why brands should embrace the open internet over social media 

For years, brands in India have relied on social media to capture consumer attention, but…

Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement

In the ever changing and agile world of digital marketing, influencer marketing has established a…

AdLift launches ‘India’s Top BFSI Marketers Awards’

AdLift launches the first-ever ‘India’s Top BFSI Marketers Awards,’ an initiative to recognize and celebrate…

Rapido partners with PubMatic to enhance advertiser engagement across its user base of more than 11 crores

Rapido announces its partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain…

India sees a 36% reduction in ad fraud rates due to increased adoption of ad verification tools: DoubleVerify 8th Annual DV Global Insights: 2024 Trends Report

DoubleVerify has released its DV Global Insights: 2024 Trends Report. This comprehensive analysis draws on…

Hybrid opens a new office in Gurugram, establishing it as the corporate headquarters in India

Hybrid has announced the opening of its new office in Gurugram, Haryana. With this development,…

DoubleVerify Bolsters Media Quality Authentication on Pinterest with Brand Safety and Suitability Measurement 

Global brands will benefit from DV’s industry-leading, AI-powered classification technology to gain transparency into Pinterest…

Mohit Jagtiani launches new age branded content company, Next Narrative with Simran Hoon as Partner

Mohit Jagtiani, award-winning brand storyteller, ex-Google (YouTube) and Viacom18, in partnership with Simran Hoon, ex-QYOU…

upGrad, Social Panga launch on-field digital marketing immersion program

upGrad and Social Panga have announced a groundbreaking two-day on-field immersion training for learners coming…

How brands acquire and increase user engagement through device-level app recommendation systems

User acquisition has been a challenge for marketers since the early days of app stores.…

mediasmart, TCL forge a global strategic partnership for enhancing CTV Advertising

mediasmart, an Affle company, has announced a strategic partnership with TCL to integrate their inventory…

Ruder Finn Asia launches SONAR 5.5 AI-Powered Crisis Simulation Platform;

Ruder Finn Asia has launched the latest version of its SONAR crisis management simulation platform.…

In Conversation with Vinay Pandey, the Chief Revenue Officer at Quora

In a rapidly evolving digital landscape, Quora has established itself as a premier platform for…

GOAFEST 2024: Amazon miniTV Masterclass on Brand Integration

At the 17th edition of the Goafest, Amazon miniTV held a masterclass on Brand Integration.…

Goafest 2024 Wraps Up with a Celebration of Adaptability and Creative Evolution

The second half of Day 3 at Goafest 2024 commenced with a dynamic Knowledge Seminar…

Day 2 of Goafest 2024 Delivers Strategies for Adaptation and Innovation

Setting a powerful tone yet again, Day 2 of Goafest 2024 began with the first…

Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age

In an era where data is an invaluable asset and personalization is paramount, the intersection…

Goafest 2024: Day 1 Sets the Stage for Adaptation and Innovation

Goafest 2024 brings together the brightest minds from across advertising, marketing, media, and business to…

Goafest 2024 – Day 1 Sets the Stage for Adaptation and Innovation with Speakers

Goafest 2024, is all set to bring together stalwarts from across the industry with a…