How is Live Streaming the Next Trend After Video Marketing?

Aanchal Arora, CEO at 1702 Digital, explains how live blogging provides a reach of about…

Swatch Big Bold Bape: The World launched in India

Swatch is proud to announce its collaboration with BAPE®  through the release of six limited watches…

VOOT Kids Licenses Children’s Content From Oxford University Press

175 popular junior fiction and non-fiction titles from the leading publisher licensed to VOOT Kids…

DAN Programmatic Launches AI Powered Audience Insights Engine ‘DAN Explore for Programmatic’

DAN Programmatic, empowered by the Data Sciences division of Dentsu Aegis Network, has collaborated with…

Publicis Media appoints Anil Pandit as Programmatic Head

Publicis Media India appointed Anil Pandit as Head of its Programmatic Practice, to further fortify its…

Look Beyond What’s Visible and Travel in Time with Star Movies’ Movie of the Month, A Wrinkle in Time

Star Movies, one of the leading English Movie Channel, is geared to entertain all ages…

The Lingerie is Finally Out of the Closet!

To cater to the demand of modish, contemporary, and premium quality inner wear, the lingerie…

U Mumba Gets 6 New Sponsors For Upcoming Season 7 Of Pro Kabaddi League

U Mumba, franchise owned by U Sports which is helmed by Ronnie Screwvala and Supratik…

Viacom18 notches up the fight against counterfeit merchandise

Viacom18 joins hands with Economic Offence Wing (EOW) of Mumbai Police and Brand Owner Entertainment…

Ads are perceived 74% more favorably in high-quality environments: IAS study

The biometric study looked at the brain centers responsible for positive and negative affinity and…

As The World Celebrates 50 Years Of Moon Landing, Sony BBC Earth, AXN And Sony PIX Peek Into What Went Behind The Mission!

Catch the exclusive Indian television premiere of ‘First Man’ and ‘8 days to the Moon.…

The Womb Partners IGP.COM On Global Campaign To Bring Relationships Closer

IGP.com recently got The Womb on board as partners in their business and brand growth…

In Conversation with Gunjan Cameron and Gaurav Kaushik

During CMS Asia 2019, Agency Reporter interacted with Gunjan Cameron ( Global VP – Brand…

SonyLIV and Amazon Pay Partner To Offer a Convenient And Easy Digital Payment Option For Viewers

In its efforts to make payment getaways more convenient for consumers, SonyLIV’s video on demand…

Magnon\TBWA Awarded Digital Duties For Ebro India

Magnon\TBWA has acquired digital strategy mandate for the Indian arm of the Spanish food major…

Viacom18 Studios Goes BIG In South

After establishing itself as a pioneer in exhibiting path-breaking films like Devadasa (Telugu) and Kodathi Samaksham Balan Vakeel (Malayalam) for audience across…

Mathrubhumi Kerala2.0,Conclave on Consumer Durables, Kitchen Appliances and Mobile Phones

Mathrubhumi Group will be hosting first of its kind trend setting initiative Kerala 2.0: Conclave…

Blink Digital Bags Nayara Energy’s Integrated Digital Business

Blink Digital has won a new mandate after a multi-agency pitch. The agency has bagged…

IDFC FIRST Bank Makes Banking All About You With #AlwaysYouFirst

Campaign created by Interactive Avenues uses social influencers and topical content around ICC World Cup…

The Advertising Club Announces The 2nd Edition of The India Digital Review: “D-CODE” Presented By MX Player

12 industry evangelists to decode inspiring Digital Campaigns. Digital marketing and engagement has now emerged…