MX Player Amps Up Its Regional Slate with 3 New Language Love Stories!

Recognising the under-served audiences in Tier II/ Tier III cities and their need for differentiated…

Anurag Gupta, CEO, SVG Media Passes Away

This comes in as a shock to the Indian Digital Media Industry, with stalwarts and…

Ashish Bhasin re-elected President of Advertising Agencies Association of India (AAAI)

The Advertising Agencies Association of India (AAAI) is the national organisation of advertising agencies, formed…

Superdry Brings its Much-Awaited Fragrance & Personal Care Line to India A versatile gym-to-street range for both Men & Women

Iconic British fashion and lifestyle brand – SUPERDRY introduces a collection of premium fine fragrance…

Dentsu Grant Group launches Amnet operations in Sri Lanka

Dentsu Grant Group has announced the launch of Amnet, the programmatic expert from Dentsu Aegis…

TRUECALLER CROSSES 500 MILLION IMPRESSIONS IN A DAY

Truecaller today announced that the company’s brand solutions platform has witnessed yet another milestone of…

HAVAS MEDIA GROUP DELIVERS MEANINGFUL MEDIA ENGAGEMENT THROUGH NEW Mx METHODOLOGY

This new methodology focuses on the media that matters most to consumers, championing a more…

News Broadcasters Federation Formed As The Largest-Ever Federation of News Channels in India

The NBF brings together more than 50 news channels on one platform, representing broadcasters from…

Have the AR/VR Technologies Succoured Brands to Level Up their Game?

Reaping traction and hooking the audience through varied content types is a constant grappling that…

DIGITAL TRANSFORMATION, NOT HITTING SHORT-TERM METRICS MUST BE THE PRIMARY ROLE OF MARKETERS

Dentsu Aegis Network’s 2019 global survey of 1,000 CMOs and senior-level marketers in 10 markets…

Mathrubhumi Kerala 2.0 Business Conclave concludes on a high note

Ahead of Onam, where various national and regional brands focus their marketing might on the…

The Man Company Launches Tattoo Care Products

India’s leading premium men’s grooming products brand The Man Company (TMC) has launched its new…

Guneet Monga, Oscar-Winning Executive Producer, Joins MUBI India as Content Advisor

Following the recent announcement of curated global streaming service, MUBI’s expansion into South-East Asia, Guneet…

WAVEMAKER APPOINTS AJAY GUPTE AS CHIEF OPERATING OFFICER, SOUTH ASIA

Wavemaker, the global media, content, and technology agency, today announced the appointment of Ajay Gupte…

National Geographic to Take Viewers Behind-The-Scenes of Chandrayaan 2 From ISRO’s Command Centre

With the launch of Chandrayaan-2, as India attempts to explore the uncharted part of moon,…

‘50 Shades Darker’ Marks Its Indian Television Premiere on MNX

MNX, Hollywood’s Wildchild and the preferred choice of the new age Indians is all set…

LimeRoad Appoints Pankaj Jain as New Chief Financial Officer; Move Strengthens Core Management Team

Leading online fashion platform LimeRoad is on track to aggressively strengthen its top management team…

Brand Lush Goes Off Social Media: Is that a start of a trend?

Sanjay Mehta, joint CEO at Mirum India, explains how, in a world where social media…

Content Marketing Summit Asia To Host 10th Edition In Singapore, To Launch Content Moguls 50 Awards In APAC

The largest ‘not-for-profit’ content marketing conference across APAC driven by the marketing community is all set for its 10th…

Lakmé Takes On The #FaceAppChallenge With A Unique Twist

With quirky social media posts and influencer engagement the beauty brand steered conversation towards anti-ageing.…