Google Pay’s New Ad Celebrates Simple Payments Which Lead to Big Achievements

A simple payment can achieve extraordinary feats at times. This is the story of the…

Decoding the Podcast Industry

Having brought forth the podcasting experience to the foray in India with IVM Podcasts, Amit Doshi, Founder and…

MunnaBoy and Short-Circuit Reunite for Flipkart’s Latest Campaign

After a 13 year-long-wait, the duo of MunnaBhai and Circuit are returning to your screen,…

Hakuhodo India introduces Maruti Suzuki’s 360-degree campaign – #FeelsJustRight

The extensive process right from understanding the product to what it stands for and what…

Rise of DOOH and How it Has Taken the Market by Storm

Mr. Charanjeet Arora, Co-Ceo Kinetic India,  explains how the trend of Digital out-of-home (DOOH) advertising…

IN CONVERSATION WITH SHAMSUDDIN JASANI

As Isobar completes its eleventh year, we catch up with Shamsuddin Jasani to give us…

BalleBaazi.com Unveils its New Ad Campaign Featuring Legendary Cricketer, Yuvraj Singh

The campaign has a series of three digital ads inspiring gamers to create their own…

Mathrubhumi Reported High Growth in the Latest IRS Report (IRS 2019 Q2)

According to IRS April to July second-quarter report, Mathrubhumi print publication achieved 27,000 growth in…

Brush Them Well! Says the New Campaign from FoxyMoron for New Colgate Total

Conceptualised by FoxyMoron and produced by The Rabbit Hole, Colgate recently launched its New Colgate…

DAN Programmatic Launches Creative Insights Engine ‘DAN Vision for Creative’

DAN Programmatic, empowered by The Data Sciences Division of the Dentsu Aegis Network in India…

WPP to Launch Two Co-Location Campuses in India

As part of its global growth strategy, WPP will invest in two co-location campuses in…

IdeateLabs Launches Proprietary Digital Analytics Tool iCOGZ

IdeateLabs today announced the launch of iCOGZ® – a proprietary tool developed ground up with the…

WATConsult Bags Digital Mandate for Tata Group’s Croma

WATConsult, the digital and social media agency from the house of Dentsu Aegis Network, has won the digital media…

Viacom18 Partners with Film Heritage Foundation for the 5th Film Preservation & Restoration Workshop India 2019

The workshop will be conducted in Hyderabad from December 8 to 15, 2019. Viacom18 invites…

TikTok: Latest Victim of Digital Policing?

While TikTok is still at a nascent stage in India, it has been marred by…

Dentsu India Bolsters its Mumbai operations; Asheesh Malhotra to Head the Division

As part of its strategic intent to bolster operations, Dentsu India has roped in Asheesh…

MTV Breaks Notions with Concept-Based Marketing; Redefines Content Marketing

MTV brings to its audience some concept based campaigns for its recently launched shows –…

Chimp&z Inc Retains Playgard Condoms’ Digital Mandate

Playgard Condoms, owned by Alkem Laboratories Ltd. has retained Chimp&z Inc, a 360-degree integrated marketing…

Dentsu X, Amnet Launch India’s First Programmatic In-Read Audio campaign for AMFI

Dentsu X, the integrated media specialist from the house of Dentsu Aegis Network (DAN), has…

Flipkart introduces ‘Flipkart Ideas’

Flipkart, India’s eCommerce marketplace, introduced the ‘Flipkart Ideas’, a curated selection of content on its platform, to…