Dalmia Cement Unveils New Brand Positioning-‘FUTURE TODAY’

The new positioning launches through a 360° marketing campaign across the country during the festive…

Park Avenue Awards Digital Marketing and Media Buying Mandate to Kinnect

Kinnect, formerly known as Social Kinnect, wins the Digital Marketing and Media Buying Mandate for…

L&K Saatchi & Saatchi launches Hero’s premium range platform with new brand campaign #TomorrowCantWait

L&K Saatchi & Saatchi, which had launched the new Hero MotoCorp with the epic “Hum…

Are Millennials Really to be Blamed for the Auto Crisis?

Recently, when asked about the auto crisis and why is it happening, our Finance Minister,…

Industry Reacts to Patrika’s Recently Introduced Brand Identity

Patrika recently introduced a brand logo that symbolizes its rich legacy and that comes with…

PhonePe goes live across over 1 million offline stores in Delhi-NCR

PhonePe, today announced that it is now live as a payment option across 1 million…

IndianOil hopes to inspire the nation with its Unsung Heroes campaign

For over 60 years, IndianOil has energised the nation with its innovative products and inspiring…

Romedy Now Steps Into a New Avatar, Undergoes a Brand Refresh

The refreshed channel identity infuses ‘Happy in Life’ in its narrative, dons a whole new…

In Conversation with Anand Bhadkamkar

Here’s our recent chat with Anand Bhadkamkar, erstwhile COO & CFO Greater South, Dentsu Aegis…

Balaji Motion Pictures and White Rivers Media make bold new strides in Digital Movie Marketing with a 3 film deal.

In a film industry that averages over hundreds of movies every year, the bid to…

Everest Spices appoints Interactive Avenues as its first digital agency

Following a competitive pitch, Interactive Avenues – A Reprise network company, the digital arm of…

Viacom18 partners with CMCA to conduct beach clean-up drive across Mumbai

Nicktoons Shiva and Rudra join over 600 students across Mumbai to create awareness on eco-friendly…

Pulling the Car Out of the Pit- How Can Marketers Resurrect the Automobile Industry Plagued by the Slowdown?

For the first time in 18 years, passenger vehicle sales in India posted the steepest…

Dentsu India bags Marketing Communications duties for Kokuyo Camlin

Dentsu India, the brand solutions agency from the house of Dentsu Aegis Network, has won…

ASICS Announces Tiger Shroff as their Brand Ambassador in India

ASICS, the Japan based footwear-company, today announced youth icon and Bollywood star Tiger Shroff as…

Social media platforms and online video set to consolidate their dominance in advertising in 2020, despite measurement concerns

80% of APAC marketers plan to increase online video spend in the next year 68%…

How are Brands reacting to the launch of iPhone 11?

Earlier this week, Apple unveiled its latest models of the iPhone 11 series. This prompted…

Getting Styled By A Pro For A Week

In a series of content marketing case studies done on ScoopWhoop by various consumer brands,…

The Ad Club Elects Partho Dasgupta as its New President

At the 65th Annual General Meeting of the apex industry body, The Advertising Club, Partho…

Sunil Nair, ALTBalaji’s Chief Operating Officer steps down

After nearly 4 years of being associated with ALTBalaji, Sunil Nair, COO, announced his resignation…