UpGrad’s new campaign is a good appeal to the 100 million Indian workforces to grow with specialization & not with ‘licking’

Conceptualized & directed by The Womb & Cannes-winner Bob, the campaign talks about the edtech…

HSNC University awards Kaizzen with its PR mandate

Kaizzen has been awarded the Public Relations mandate for HSNC University. The second cluster university…

Melsoft Games increases campaign management efficiency up to 40% with marketing automation

New case study from Adjust demonstrates how marketing automation helped leading games developer Melsoft Games…

Khimji Jewels launched TVC for its new jewellery collection – “Collection ME”

The campaign positions the brand on the spirit of freedom and has launched on all media…

Affle to acquire a strategic stake in Bobble AI, the Conversation Media Platform offering indigenous social keyboard

Affle (India) Limited (“Affle” or the “Company”), today announced the signing of definitive agreements to…

Swiggy and Dentsu Webchutney launch #SwiggyFoodoshop on Instagram

How do you support your favourite restaurants in 2020? Dentsu Webchutney has an answer: Swiggy…

‘Atmanirbharta by Tata Motors’ – a digital campaign promoting vocal for local

Tata Motors in association with WATConsult from the house of Dentsu Aegis Network (DAN) India,…

DCMN India will launch new TV campaigns for upGrad

The partnership is DCMN India’s first in the edtech categoryand will accelerate performance for the…

FRIENDS Adult Dry Pants wishes ‘Azaadi Mubarak’

Nobel Hygiene launches a national campaign to tackle the issue of Urine Leakage Friends Dry…

Dear Advertising Agencies, what kind of clients do you want to work with?

Last week I ran this quick poll on my LinkedIn profile. Below are the results of…

Integral Ad Science & Channel factory launches ‘Channel Science’ a YouTube product for Brand Safety & Campaign Optimization

Advertisers Can Now Seamlessly Monitor Their YouTube Campaigns With the First Brand Safe & Performance…

Western Digital kickstarts #ShareYourMastershot campaign in India for World Photography Day

Aims to inspire budding photographers to find their master shot with a trusted SanDisk storage…

Beginning of the bloom: The Rise of the Baby care industry

In the  recent few years, a tremendous growth curve can be seen in the market…

nikhil dey interview mental wellness
In conversation with Nikhil Dey, Vice Chairman, Weber Shandwick
In this interview with Agency Reporter, Nikhil Dey explains the importance of Mental Wellness in…
LinkedIn Workforce Confidence Index suggests- Logistics, IT & Media professionals most anxious about returning to work

LinkedIn today announced the findings of the eighth edition of the LinkedIn Workforce Confidence Index,…

According to Mastercard digital payments poll, 74% of respondents will continue to make contactless purchases

The south region dominates the contactless ecosystem with Bangalore accounting for 16% of these transactions…

In conversation with Ayyappan Raj, The Script Room

Ayyappan Raj is the Co-Founder at The Script Room, a writer hub that focusses solely…

Edelweiss Tokio Life Insurance signs Sonu Sood for its Active Income campaign

Edelweiss Tokio Life Insurance, a joint venture between the Edelweiss Group and Tokio Marine Holdings…

IAS First to Integrate with Google Ads Data Hub for Viewability and Brand Safety for Youtube

Integral Ad Science (IAS), the global leader in digital ad verification, today announced it is…

Nestle India launched “Karne se hee hona hai” campaign with a message to face current times with optimism

NESCAFÉ, the number one coffee brand in the world has reconnected with coffee lovers across…