How Brands can effectively strategize for the Festive Season
Festivals are about shared celebrations. It is the time when startups, marketers, or agencies use several strategies to leverage consumer needs. The Indian market has always been a bustling space during this time. Although the 2020 festive season, however, is overshadowed by economic uncertainty and consumers are re-evaluating their relationships with categories. In similar words, consumers are making more conscious decisions than they did before. Consumer shopping this season may be about considered choices, and that may impact spending. How can brands play a special role in igniting celebrations in this context?
Discovering the new trends and being creative about campaign ideas and implementing them effectively can bring you closer to attaining your business goal. Remind consumers of the emotions their favorite brands evoke in them it can unlock the brand growth. To be discovered, brands need to be where consumers are, the digital space. Specially Facebook and Instagram, are platforms where India discovers innovative brands and products that fit well with what they are looking for. A recent BCG study found that digital influence has risen to around 70% due to the ongoing pandemic and nearly 80% of Gen Z and millennials say that festive shopping has been influenced through Facebook and Instagram. Here’s why you need social media to get discovered.
Artificial Intelligence can accelerate growth:
Looks like 2020 may be the year that a lot of people wake up to the dominance of artificial intelligence (AI). It’s sure to be at the heart of global business and industry in the future – and it’s already taking over many simple jobs. Analyzing consumer behavior, search patterns, and use data from social media platforms, AI can do it all with ease. Festive shopping can be a positive outlet for businesses in these pandemic-hit times so the mantra is to start advertising early, utilizing resources like video, augmented reality (AR), influencers, vernacular content, and messaging to further drive the brand discovery.
Drive brand discovery on social media this festive season
Social media is hands down one of the best platforms for businesses and brand and the great part is that both can benefit from it. Brand awareness is cited as the top priority for marketers, and social media channels are a one-to-many solution for getting the word out about your products and services. By creating a strong brand presence on social media, you can reach a broader audience. From the restricted lockdowns to the unlock, consumers have been spending more time on social media and thus, it is one such tool that can brand can be discovered on.
Email Marketing, a personalized form of communication.
Emails continue to be one of the major channels to communicate, with billions still using it to promote their business and lots more. Email Marketing is however evolving and generic email marketing is no longer effective as it used to be earlier. It is now a combination of automation and majorly personalization that makes email marketing a value-driven source of communication. During the festive season, brands can use email marketing to send across customized emails to their potential and existing customers.
Influencer Marketing campaigns
Being aware of the current and upcoming Influencer Marketing trends helps you strategize an effective plan that helps your business reach out to the right audience and generate ROI. Influencer-led campaigns are much more in demand and also really impactful to spread the message. The great thing about Influencer Marketing is that the ROI can be measured and monitored to analyze the success of any influencer-driven campaign.
This article is a contribution to Agency Reporter by Maddie Amrutkar, Founder, Glad U Came.