News

Self-regulation by OTT Platforms- A Move Forward or Backward?
Times Internet Records Revenue of Rs 1362 Crore in FY2019
TikTok- A Post Ban Winner?
Saint-Gobain appoints Vizeum India as its media agency
In Conversation with Arokiaswamy Velumani
AIDEM Ventures and Entropik Tech Announce Collaboration
SCOOPWHOOP and DENTSU WEBCHUTNEY announce ‘THE VOTING CURSOR’ initiative for the Election Season
Panchayat Mumbai Witnesses an Engaging Discussion on Evolving Trends in Digital News Advertising
IRS Q1 2019 Data: Print continues to expand; total number of readers touch 42 crore
Myntra and Fossil Group Partner to Launch Tryst- World’s First Collection of Watches Designed/Powered by Artificial Intelligence
GREY RC&M Wins Gold & Bronze at the ACEF ’19 Awards Forum
Dheer Singh joins Indigo Consulting as VP of Technology for Strategic Accounts
SHEROES Onboards Unny Radhakrishnan as Chief People & Business Officer
Are You Working with a Truly Influential Influencer?
Vertoz Launches Native Advertising Solutions for Regional Advertising
India Radio Forum’s Excellence in Radio Awards 2019 to bring the spotlight on the best in the radio industry
WATConsult secures 3 ‘finalists’ at NYF Advertising Awards
Down and Out- Why these Top Brands Failed?
Lloyd’s TVC Featuring Deepika and Ranveer Derives Appreciation, Crosses 73 Mn Views
Manish Maheshwari Appointed as Twitter India MD
FEATURED POSTS
Why Indian Advertisers Are Sleeping on Telegram
How a newsroom is building AI-led information retrieval systems
Beyond Pinkwashing: How Brands Can Engage Women Authentically
CTV Is The Centerpiece of India’s TV Revolution in 2026
Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs 
The Invisible Cost of Delayed Feedback in Brand and Digital Agencies (And How to Fix It)
Programmatic Advertising in India 2025: Building brand engagement through Real-Time Bidding
Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations
Creativity That Converts: Why Strategy-Led Execution Is the New Agency Superpower
Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Connected TV is the new prime time  
Bridging the gender gap in India’s corporate landscape
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement