News

Arnab Goswami Reclaims Asianet Stake in Republic, Celebrates Major Milestones
In Conversation with Gordon Bowen
Karl Gomes Joins DAN Consult as Partner – Customer Experience
PayPal Brings Frictionless Payments Experience to India; Launches One Touch Powered by Google Smart Lock
Asia’s Largest Content Marketing Event All Set for the 9th Edition of CMS Asia in Mumbai on May 8
Flipkart and Dentsu Webchutney Want Us to Change ‘How We Show Our Vote’
ICICI Prudential Mutual Fund Comes with a Year-Round Campaign- #YearOfSIP
EUME Backpacks Chooses Indigo Consulting as its Digital Marketing Partner
Viacom18 Appoints Gourav Rakshit as COO, Viacom18 Digital Ventures
Self-regulation by OTT Platforms- A Move Forward or Backward?
Times Internet Records Revenue of Rs 1362 Crore in FY2019
TikTok- A Post Ban Winner?
Saint-Gobain appoints Vizeum India as its media agency
In Conversation with Arokiaswamy Velumani
AIDEM Ventures and Entropik Tech Announce Collaboration
SCOOPWHOOP and DENTSU WEBCHUTNEY announce ‘THE VOTING CURSOR’ initiative for the Election Season
Panchayat Mumbai Witnesses an Engaging Discussion on Evolving Trends in Digital News Advertising
IRS Q1 2019 Data: Print continues to expand; total number of readers touch 42 crore
Myntra and Fossil Group Partner to Launch Tryst- World’s First Collection of Watches Designed/Powered by Artificial Intelligence
GREY RC&M Wins Gold & Bronze at the ACEF ’19 Awards Forum
FEATURED POSTS
How a newsroom is building AI-led information retrieval systems
Beyond Pinkwashing: How Brands Can Engage Women Authentically
CTV Is The Centerpiece of India’s TV Revolution in 2026
Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs 
The Invisible Cost of Delayed Feedback in Brand and Digital Agencies (And How to Fix It)
Programmatic Advertising in India 2025: Building brand engagement through Real-Time Bidding
Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations
Creativity That Converts: Why Strategy-Led Execution Is the New Agency Superpower
Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Connected TV is the new prime time  
Bridging the gender gap in India’s corporate landscape
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age