News

Dheer Singh joins Indigo Consulting as VP of Technology for Strategic Accounts
SHEROES Onboards Unny Radhakrishnan as Chief People & Business Officer
Are You Working with a Truly Influential Influencer?
Vertoz Launches Native Advertising Solutions for Regional Advertising
India Radio Forum’s Excellence in Radio Awards 2019 to bring the spotlight on the best in the radio industry
WATConsult secures 3 ‘finalists’ at NYF Advertising Awards
Down and Out- Why these Top Brands Failed?
Lloyd’s TVC Featuring Deepika and Ranveer Derives Appreciation, Crosses 73 Mn Views
Manish Maheshwari Appointed as Twitter India MD
With Brands Going in-house, Should Agencies be Worried?
Havas Creative Appoints Tracey Barber as Global CMO
OPPO announces #BeBrilliant campaign with Bollywood rising star Vicky Kaushal
Supari Studios appoints Nisha Vasudevan as Executive Creative Director
7 Compelling Reasons Why Businesses Need a Chatbot
BARC India Strengthens Its Partnerships & Product Portfolio
Apple’s Latest Ad Stars its Patented Pizza Box
Infinity Advertising Strengthens its National Presence
Gulbahar Taurani Elevated to President, Philips Personal Health India
Publicis Groupe Acquires Alliance Data’s Epsilon
Viacom18 Adjudged Creative Company of the Year, Takes home 7 Metals
FEATURED POSTS
How a newsroom is building AI-led information retrieval systems
Beyond Pinkwashing: How Brands Can Engage Women Authentically
CTV Is The Centerpiece of India’s TV Revolution in 2026
Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs 
The Invisible Cost of Delayed Feedback in Brand and Digital Agencies (And How to Fix It)
Programmatic Advertising in India 2025: Building brand engagement through Real-Time Bidding
Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations
Creativity That Converts: Why Strategy-Led Execution Is the New Agency Superpower
Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Connected TV is the new prime time  
Bridging the gender gap in India’s corporate landscape
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age