News

ASICS India marks a milestone with the launch of its 100th Store
DoubleVerify launches global attention benchmark report
Adverty announces its extended partnership with PubMatic to elevate the In-Game advertising ecosystem
DRIM Global Partners with Swiggy Instamart to set a new benchmark in Influencer Marketing in the Grocery Delivery Space
Havas announces acquisition of Hamburg-based performance marketing agency EPROFESSIONAL
MiQ launches sustainable advertising solution to reduce the carbon footprints of digital ads
Magnite expands global presence with the opening of its first India office
Introducing POIESIS: An AI & Data-Driven Creative Agency Launched by Ashish Duggal and Bitesh Singh
Dentsu Creative’s 2024 Trends report explored the power of world-building and storytelling to shape a new future
Tobacco Industry uses metaverse, advergames, NFTs to target youth and skirt advertising regulations
ASCI and the Unstereotype Alliance unveil study on Diversity & Inclusion in Advertising, with research partner Kantar at the D&I Edge Summit
Shashi Sinha, CEO of IPG Mediabrands India, Receives AAAI Lifetime Achievement Award 2023
DistroTV Announces Content & Distribution Partnership With IN10 Media Network
PubMatic and PhonePe Partner to Deliver High Quality and Engaging Audience Assets to Advertisers in India
Concept BIU is Now Great Place to Work Certified
ASCI proposes draft guidelines for environmental claims in advertising
Swiggy aces moment marketing during ICC Cricket World Cup 2023 Semi-Final teaming up with Havas Media India
CreatorsClout adds influencer powerhouse Techno Ruhez to its talent roster
Magnite research uncovers Ad-Supported streaming services deliver scale and impact for brands in Southeast Asia
InMobi’s annual festive trends report unveils key insights about buying behaviour during festive season
FEATURED POSTS
How a newsroom is building AI-led information retrieval systems
Beyond Pinkwashing: How Brands Can Engage Women Authentically
CTV Is The Centerpiece of India’s TV Revolution in 2026
Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs 
The Invisible Cost of Delayed Feedback in Brand and Digital Agencies (And How to Fix It)
Programmatic Advertising in India 2025: Building brand engagement through Real-Time Bidding
Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations
Creativity That Converts: Why Strategy-Led Execution Is the New Agency Superpower
Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Connected TV is the new prime time  
Bridging the gender gap in India’s corporate landscape
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age